As a beginner you are probably wondering why search engine optimization is so important.
Here is an interesting fact! Over 80% of all internet users find new web sites through search engines. This represents about 650 million people who rely on search engines to find web sites. That’s a lot of motivated people searching for information, and they clicked your site to find out more.
To put it simply, high rankings on search engines means more visitors to your site and hopefully a lot of sales and customers. Having a nice site isn’t good enough. You need to have an effective strategy to target the right customers. The right strategy is crucial to your success and paramount to search engine optimization.
So how do you get high search engine rankings?
According to the December 31 2005 Google annual report, they rank pages using PageRank. This was developed by Stanford University. It is a query independent technique for determining the importance of web pages by looking at the link structure of the web. PageRank treats a link from web page A to web page B as a vote by page A in favor of Page B. The PageRank of a page is the sum of the PageRank of the pages that link to it.
The PageRank of a web page also depends on the importance of (or PageRank) of other web pages casting the votes. Votes cast by important web pages with high PageRank weigh more heavily and are more influential in deciding the PageRank of pages on the web. In other words, you should try to establish inbound and outbound links with as many other important highly ranked web sites as possible. Make sure you link with sites that are relevant to your Keywords.
Google’s ranking technology is protected by a trade secret so they will not reveal too much detail. However, they do explain that their technology employs text matching techniques that compare search queries with the content of web pages to help determine relevance. This is why you must choose your keywords carefully and ensure that your content is relevant. Merely, constantly repeating your keywords will not cut it. Most search engines when indexing a web site are examining the words that surround the keyword. It is important to have substance and relevance.
So this is the Strategy:
- You must choose the correct keywords to attract your customers
- To get high rankings you must optimize your website for these keywords
- Submit your site to the major search engines such as Google
- Link to other websites that have your keywords
- Include relevant content on your web site that matches your keywords
- Analyze and track the results
Target correct keywords
You should optimize your web site because most people when searching for information only browse the first page. That’s often only 10 listings. Therefore, if you’re not on the first page, many people will never see your site. For a successful online marketing campaign make sure you target the correct keywords. The keywords must be relevant for your website and to the customers searching. Avoid the most popular keyword phrases because you will be in competition with millions of web pages and well established competitors. Choosing keywords that are highly competitive makes it extremely difficult to get a high ranking in search engines. Only use keywords or phrases that are relevant to you and that are niche phrases. They must target your visitors who are interested in your products, not high volume search keywords dominated by well established competitors. Targeting the correct keyword is critical to success.