What makes modern SEO different from old days SEO is off-page optimization. Ever since Google came into play, it made the life difficult for SEOs. SEO without Google is like body without soul. SEO companies are forced to focus Google for all their SEO projects as about 50% of the total traffic generated by all search is solely generated by Google.
SEO clients are more demanding now. They make sure that Google is the main focus for their SEO campaign before assigning SEO task to SEO companies or freelance SEOs. This situation has forced freelance SEOs and SEO companies to understand the algorithm of Google so that they can design SEO campaigns accordingly.
There is no doubt that Google likes quality inbound links. If you are able to have your web site back links posted on other web sites with high Google Page Rank, quality and relevant contents, you can get your web site on top of Google SERPS (Search Engine Result Pages). The more quality inbound links your web site has, the more likely your web site gets the top position on Google SERPS.
SEOs implement different techniques to increase the popularity of a web site and get more quality inbound links. Some of the standard techniques SEOs use to get quality inbound links are:
- Submission on top quality and high traffic free directories in the most relevant category (s)
- Submission on top quality and high traffic reciprocal directories in the most relevant category (s)
- Submission on top quality and high traffic paid directories in the most relevant category (s)
- Getting the web site registered with some top quality link exchange programs. Some quality link exchange programs which I use are:
- UK Link Exchange
- link-blaster.com
- linkexchanged.com
You must select only the web sites related to your web site contents for link exchange.
5. Search for the relevant web sites, sending them request for link exchange and wait for their response.
I use all of the above mentioned techniques to get quality inbound links for my SEO projects. Another very important link building technique which I exclusively use to automate my link building process; I create a “link to us” page. This page contains information about how to exchange link with the site and the link’s html code. The page also contains an online link exchange request form. Anybody visiting this page can send link exchange request via online form to me. I optimize this page for key phrases like; link exchange with “mykeyword1”, “link exchange with “mykeyword2” and so on. Once this page is on SERPS, I start getting link exchange requests automatically. The advantage is that;
- Site owners and webmasters post my site’s link first before making link exchange request.
- I select only the relevant web site for link exchange and put their link on my web site.
- In this way I don’t have to do anything and I get link exchange request through this automated process.
You can visit my SEO link exchange page:
SEO Link Exchange
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