Nowadays, your success online is dependent largely on how well you
can place yourself with the search engines. Older search engine
optimization (SEO) practices, however, tend to have marginal effects;
you have to exploit them (and thus get penalized by search engines) to
get any significant effect. An article marketing service might be the most effective and ethical way for you to give your site's popularity a boost.
Article Marketing: A Summary
The practice of article marketing is basically a subset of the larger
group of one-way link building techniques. Short articles or blocks of
text are used to create a context where the links to your website can
appear naturally. This is the main idea behind conceptual link
building, one of the most cost-effective link building services
available today.
SEO the Old-Fashioned Way
Although there are many SEO techniques that have been proven effective
throughout the years, almost all of them are now limited or restricted
by search engines. Those techniques include
• keywords stuffing, or simply sticking as many keywords as possible into a page
• meta tag manipulation, or placing every conceivable term into the meta html field
• link farming, one of the older and shadier methods of link building that agives a fake boost to a page's popularity
Practices like the ones listed above have been recognized as
exploitable, which is why most search engines frown upon them. It's
unwise to use those strategies as well because countless random pages
are already using them to vie for your niche in the market. Using those
techniques will just have you compete unnecessarily with all those
other sites.
Article Marketing is A-Ok
Using article marketing is more than just about keeping the search
engines happy with your web pages. It's a much more effective marketing
technique than most other SEO practices out there. At the same time, it
creates a multifaceted marketing campaign that covers more bases and
attracts more people to your site.
Some of the reasons why it's more strategic to use article marketing include
• informational value. Readers and visitors will feel that they got
something for nothing because they'll be getting new information from
the article
• a two-step advertising process. The article can serve as a
preliminary sales pitch for whatever you want your site visitors to do
• better indexing by the search engines because they don't recognize you as an SEO abuser
• wider market reach because you can safely and effectively target other keywords and products using the articles
• increased overall popularity. It's likely that other sites will
also link to the article page because there's useful, relevant
information in the text. Because the article page - made more popular
by all those external links - points to you, this translates into
benefits for your own site.
Because it's so popular, article marketing has become one of the more
affordable SEO services on the market. Most professional SEO companies
now offer this service, making great positions on search engine result
pages all the more accessible for you. Article marketing is affordable,
effective, versatile and very accessible - you couldn't ask for a
better combination.