Search engine optimization is not a task that can be performed casually
by anyone; it requires individual efforts and goals to achieve the
desired requirements. Sometimes the business owners make some mistakes
that are easily avoidable and can be very harmful for SEO. 10 of the
most common and silly mistakes that are repeated again and again in
search engine optimization are:
1. Giving bad titles to your page. Your page should have an appropriate
good title because the search engine assesses your title first and then
checks wither the content is appropriate with the title or not. The
main keywords of the page must be kept as titles for better results.
2. Filename of the page. It should be small, to the point, and easy to
understand so that they could be easily identified by the humans as
well as search engines. Always make sure that your page name contains
important keywords.
3. Duplicity of contents and bad contents. An SEO always ensure that
the content is original and is relevant to the page. As the websites
with copied contents fail to get high page rankings. So always prefer
unique contents over the copied one.
4. Links. Simply writing unique contents don't ensure that your site is
well optimized. You must have incoming links to ensure proper search
engine optimization. This is one of the most difficult tasks. You can
use blogs, forums etc. for these things. The best thing is to write
good unique contents that others actually want to link to.
5. Never remove a page from your website that is referred mostly by the search engine to various users every day.
6. One other mistake that is most common in SEO is of internal page
links. Your anchor link must be to the point to the target link within
your website.
7. All the links must be live and should not return page errors. There are many tools available to check the live links.
8. You must have a lot of patience. SEO is a long term task and thus
requires a lot of patience and hours of working. Everything must be
uniquely produced, checked, and validated before posting. Thus
impatience has no place in SEO.
9. Proper keyword selection. Often people choose keywords according to
their choice and wishes but this must be avoided. Proper research must
be done for keywords selection. Be specific while doing research.
10. One of the silliest mistakes people often do is that they spam the
keyword and over stuff. It's not compulsory to have same titles for
every page of your website. Focus on specific keyword groups that you
have identified and use them in a appropriate way so that the searcher
is attracted to it.
Above are the 10 most common Search Engine Optimization mistakes that
people often commit again and again. There are many more mistakes that
people do in SEO but these 10 are the main mistakes done by many
people. Just keep the above mistakes in mind and try to avoid them for
better SEO efforts.