The World Wide Web is a haven for information. People log on to the
Internet to find information, interact with one another and share
information and do what not. Just in the recent past, internet was only
available to people using desktop devices. But the advancements in
technology has widened the reach of the web and made it accessible on
mobile devices as well.
With the increasing number of
web-enabled mobile devices hitting the market, there has been a roaring
increase in the population who access the internet through mobiles. In
fact, nearly one-third of the world population are mobile internet
surfers!
An increasing user base is not the only advantage of
mobile web. Rather, having a sound mobile-friendly web presence gets
you much more... Here are some potential advantages of the Mobile Web.
Access to Instant Information
Mobile
web gives users the power to access information anytime from anywhere
there is phone network coverage. No longer do they need have a desktop
or search for a WiFi hotspot to get the laptops working. In fact, they
can access the Internet directly through their mobile phones and get
all the information they need in the matter of a few clicks. Mobile web
makes it possible to gather instant information no just by working on
your handset.
Vast Connectivity
Research shows
that nearly one-third of the world population use their mobile devices
to access the internet. And the number of web-enabled mobiles are twice
as much as the number of internet connected PCs. And this number is
only going to increase in the future. Therefore having a mobile website
would become a necessity rather than a tweak.
This is great news
for website owners as they get to make their website more accessible
and reach out to an all new user audience. Greater the accessibility,
more the number of people visiting your website. In fact, you also gain
a edge over your competitors in the market whose websites are not
mobile-web friendly.
Synchronization of Websites with Mobile Applications
Mobile
web enable the website services to get synchronized with mobile
applications and take the advantage of mobile device capabilities. By
combining the facilities of the web and mobile devices, it takes the
performance on an altogether different level. Here are some things that
you can do...
If a website lists a phone number to call, you can
directly make a call to the number or add it in your phone contacts'
list. Likewise, if there is an email address listed, you can mail to
the address directly.
You can click photographs with your mobile device and upload the images directly to the web.
If
the website includes an address or location specifications, you can
search for the same through Google Maps and get to know the exact
location.
You can chat on messengers and directly share the files present in your phone memory.
Location Sensitive Content
One
of the prime benefits of mobile web is that it can provide location
specific content. There are location technologies that allow users to
search for location sensitive information for their queries. This
features decreases the steps required to search for relevant
information and is extremely helpful when users search for information
about localized regions.