Lately the anxiety surrounding Google Caffeine has greatly increased. While some experts predict that it will change the way
the web is indexed, others say it will just accelerate the web speed
and enhance user experience. And there are others who claim to see the
action already in their results.
However, no matter what it does
and what it would do, the fact remains that Google Caffeine cannot be
ignored. With its increased focus on social media, it aims to boost the
spared of content on the web. But what raises the anxiety levels in the
web industry is its possible impact on the SEO efforts.
I had
mentioned in a blog post about Google Caffeine that one of the factors
that it would consider would be Page Speed. This is a tricky juncture
for multimedia content. Owing to the weight of audio and video content
(which is obviously more than regular text content) it seems that
websites rich in multimedia content will have to be careful. However,
from what research and speculation suggest, there is enough reason to
rejoice as well. Here are some things that video marketers can look
forward to:
Increased Focus on Fresh Content
As
obvious, Content will continue to remain the king, only fresher this
time. The Caffeine search results will give more prominence to fresher
content in their search results as a result of which news, blogs,
images, Twitter updates, Facebook statuses and multimedia content will
get more exposure. This will not only provide users with a variety of
information but also facilitate spread of content over the web.
More Real Time Results
Real
time search results will have a major share in the search results
pages. Web users, save the ones who know are experts, know what they
want and therefore enter long tail search queries, generally use
generic search terms and phrases when they search for something online.
This speaks of uncertainty about what they are looking for. Users who
use generic words and phrases will receive a greater percentage of real
time results so that they can browse through a cross section variety
and choose what exactly they are looking for.
Not Much Fluctuation in Rankings
Average
websites would not experience much fluctuation in their rankings.
Overall rankings of website would more or less remain steady.
Faster Search Experience
The
search experience on the web will become faster, even though the
difference would be of milliseconds. While this might not be noticed,
at all perhaps by average Google users, but web addicts who spend much
of their day searching for stuff online would have a better experience
with Caffeine.
Impact on Online Videos
Online
videos have come out more in open in recent times. And with Caffeine’s
focus on real time information, it will get even more exposure. This is
one reason, SEO professionals are steering their efforts to include
more multimedia rich content so that they can cash in on this!
Overall,
websites that are up to date with the current trends and technologies
on the World Wide Web need not fear Caffeine. But traditional websites
that haven't embraced the concept of online videos might have to start
working before long.
