Real-Time is the new buzzword in the Search Industry. With the
tremendous increase of social media and Google's adoption of updates
from Twitter & Facebook, real time search has become an integral
part of the overall search engine optimization strategy of a website.
In
fact, real-time search is almost imperative for companies that want to
react quickly to what people are saying about them and anything that
concerns them about the industry. This includes big brand names who want
to protect their online reputation,
By keeping up to date
with current industry trends and tracing the latest events and
happenings, businesses can steer ahead of the competition and clinch the
top spots of the search engine results. Digital marketing is
increasingly becoming user-led and therefore, if businesses want to
leverage the advantage of this movement, it is important that they adapt
to the changing online behaviors and formulate SEO strategies that make
them appear optimally on real time search results as well.
Here
are some tips to get your started with...
Use the Right &
Relevant Words
First, identify the key search terms, trends
and key words that are relevant to you company and business. Instead of
thinking like a business-owner, think like your audience i.e. what words
they might be using to search for your products or services. Then,
include these key terms in your website content, be it the content on
your web pages, your blog or any articles that you might be writing.
This way, search engine spiders will be more likely to pick up your
business which will eventually push up your listing in search engine
results pages.
Keep a Tab on your Online Reputation
Real-time
search is a great way to monitor your online reputation and keep track
of what people are saying about your brand, products and services.
Real-time search enables you to see the most up to date posts that
people have written about your company and business on social media
platforms like Twitter and Facebook. When you have a track of what is
being said about you, you can tackle any negative feedback and comments
in a transparent and more personable manner. This not only minimizes the
damage but also put forward a positive impression on the audiences as a
company who values its customers and addresses all their concerns.
Steer
Ahead of Competition
As much as you need to research about
your own business, you also need to keep an eye on your rivals in the
business environment. Identify your main competitors and study their
mode of marketing on social media websites. Optimizing for real-time
search can earn you a variety of advantages such as increased brand
awareness, more responsiveness to consumer feedback and an opportunity
to inform them about new product launches and create anticipation in the
market.
Invite More Reviews
Real-time search is a
great way to generate positive reviews about your company and its
products and services. Peer-to-peer influence has significant benefits
in the business world. So make sure you handle any sort of negative
media coverage and promote the positive things that are said about you.
This can go on to have significant influence in the purchasing choice
online.