In today's age large number of people know about the term SEO i.e. search engine optimization but not properly aware from its benefits. Each and every month thousands of new websites go online and the problem is that there are so many websites competing for the same keywords online and only few of them get benefits from that keyword.
Only making a well designed website with good content is not enough for getting business through them. For getting online success in business with a website SEO is essential. Without optimizing a website you will not be able to make your presence in the crowd . To rank higher in search engine results and this is only possible with SEO. Naturally, the higher a website is shown in the search engine result list, the more traffic it will get. SEO is a process of structuring a web page in that manner so that it is found, read and indexed by search engines for specific keywords.
You can get good position in search engines such as Google by using some good seo strategies. It is a process that is meant to convert site visitors into online customers.
Through SEO you let the search engines know that what each page of your website is about. Only doing search engine submission is not enough. your website has to use some techniques and technologies that make your site rank high in search engine results with a targeted keyword. There are some tips which are important while doing search engine optimization. There are so many strategies that are used to optimise a site but not all the strategies are working, while optimising a site you have to make a balance of them so that you get good results.
SEO can give your business a very good start in organic way and for long term. Mainly SEO has divided in two steps which further categorized in various steps.
1 Onpage Optimization
2 Offpage Optimization
Onpage Optimzation - On-Page SEO is the process of placing your selected keywords in the right places on your web pages. It involves changing page titles, headings, content, and URLs to improve search engine rankings. Steps followed in Onpage Optimization are:
Website Analysis – The process of optimization is start with website analysis. It is the most important part of SEO and it is the combination of several sub processes. In website analysis first have a look on website structure because structure of the website affects the position of website in search engines. While your website constructed in a search engine friendly way or not means website is made in static or dynamic . Because for search engines it is a tough task for crawling and indexing a website made in dynamic, flash or frames. Check the links while there is any broken link occur in website. Check the current position and traffic of website or ways to improve them.
W3C Validation – It is also a part of website analysis. Validation of a website is done to keep a track on any errors or warning. Every website should be validated through the W3C validator if there is an error in the coding. W3C is incredibly important for browser compatibility and overall site usability; it does not have a direct impact on Google rankings.
Checking Urls Static or Dynamic – There is one more aspect in seo is checking of Urls of website while they are static or dynamic. The static urls of a website score better than dynamic and they are seo and user friendly. Static url are more helpful in seo because firstly it is permanent and are crawled and indexed by search engines easily.
Keyword Analysis – Keyword analysis is the most critical part of SEO. While starting keyword analysis first you will need to use google adwords for relevant or profitable keywords. The purpose of keyword research is to choose good keywords for a website. The closer the keyword match what the consumer is looking for, the better chance of getting good ranking and more traffic. Select right set of 6 - 7 keywords which can drive traffic to your site and rightly represent your business.
Meta Tags - Meta Tags play a vital role in SEO. For any SEO campaign meta tags is mandatory. These includes the folllowing tags:
a) Title Tags - Title Tags are most important factor for improving search engine optimization for your website. make sure to include your main keyword in the title with proper keyword density of your website. Give every page of your website its own title because your site's main purpose is indicated title tags to the SEs. Remember Google can read only 66 characters in title tag, so be specific..
b) Description Tags - Meta description tag is a brief and concise summary of a website. There is a limit of 160 to 170 characters in it. It is important to add unique and effective meta description for each page of the website.
c) Keyword Tags - While doing optimization remember to choose the best possible keywords for a website which are essential for reaching your target audience. It helps the search engines and people to find your website easily.
Image Optimization/Alt Tag Attributes - Search engine crawlers are very good in reading text but at the time of images it fails. But images are a great way to enhance a website from a user's perspective.So if your site contains images then it needs optimizing i.e. Image optimization and using special tags i.e. Alt tag which describe the images. Alt tags are the HTML code which describe an image. HTML is a way to specify the textual content for an image using the alt attribute. Alt tag is used for describing the image and that is very helpful but only use meaningful and relevant keyword. Search engine give more emphasis on that images which use alt tags.
Sitemap Creation – Sitemap is a way or a list of pages on your website which helps to tell the search engine about the pages on a website for crawling and for users. The XML sitemap of google makes it possible for a website to get listed and get updated by the Search Engines. The XML sitemap is a file that contains a list of url's and related attributes with in a site. Sitemaps helps to speed up the addition of the web pages of a site to the Google listing.
Google Analytics and Webmaster Tool - Google analytics is a powerful tool for analyzing traffic on your website. By creating account in it you will be able to keep track of all the activities made by the website. It generates website's detailed statistics about the visitors that from where they visit and which keyword they search. Webmaster tool is a tool in which you can submit your sitemap, create robots.txt so that the Search Engines spider crawl through our website and index our website in their listing.
Header Tags Optimization - These are the html tags such as (H1 to H6), bold, italic etc. Make sure of using these tags while optimization means have to highlight certain parts of your website which you want your readers to look at. These tags are the essential part in search engine and gives web page a positive factor in search results.
Navigation/Internal Linking - We need to take care of Navigation or internal links that they are strongly structured and correctly working and all the main pages of the website should be linked through the main homepage so that search engines can go through all the pages properly and get them indexed.
Content Writing – Adding or updating fresh content to the website on regular basis will encourage search engines to keep return to the website again. If you release new content time to time then search engine or users both start to re-visit your site for updates. It will improve your SERP.
Content optimization - In SEO content is the king. It is the key of search engine ranking. The content of your website is unique, informative, descriptive and well written and include main keywords of the website in it. Remember, not to overcrowd your content with keywords it is safe to use keyword density of 5% to 7%.
Off-page Optimization – The Second factor in Search engine optimization is Off-page. It is done external or off page to the website to maximize the performance of targeted keywords of the website in SERP (search engine result page). Off-page is done to increase the backlinks for a website because more the backlinks to the websites will increase ranking in the search engines. It involves number of activities such as Link Building, Blog Writing and Submission, Article Writing and Submissions, Social Bookmarking, Press Release writing and submissions
Search Engine Submissions – Ist step in off-page optimization is submit the website manually in search engines. Mainly there are three search emgines i.e. Google, MSN, Yahoo.
Link Building – Links play imperative role to increase search engine rankings. Link building is the process of creating inbound links to own site. Exchanging links with similar website means site X will place site Y link in it's website and site Y will place site X link in it's website . This type of link building is known as reciprocal links but now a days Three way linking is more popular. In this there are 3 websites links to each other e.g. Site X will place site Y link, site Y will place site Z link and site Z will place site X link.
Directory Submissions – This is the most popular way of getting hundreds of free quality backlinks. It is the one way inbound links to your website. It drives relevant traffic to your site which converts into sale. It is a long term and efficient process. There are thousands of web directories over internet and they offer both free and paid links.
Press Releases – It is a way of publicity that can be done for an online business or website. You can post press release include fresh, interesting information or news related to a site in Press release site such as prlog.org .It is a public relation announcement issued to the news media and other targeted publications for the purpose of letting the people know of development of company.
Article Submissions - It is one of the off page technique which is very useful. Write keyword and content rich article on your own niche topic and then post it to article sites available online will create backlinks and some traffic. You might get more traffic if your article is published on other websites.
Social Bookmarking/Marketing – It is a process which not only create backlinks but also help in gaining popularity of a website and getting huge traffic. There a whole bunch of social websites online which allow you to insert a link and information of your website by making account on them. It drive quality traffic and increase link popularity because search engines “index” the pages within these sites more fast then others..
Blog Submissions – It is another Off-page technique that will give lot of quality links to the website. Write good quality and informative blogs and submit to reputed and search engine friendly blog sites.
RSS feeds – This is one of the great tool of off-page in SEO. It is used to provide items containing short description of web content also with a link to the full version of content. Internet users will be interested in subscribing to your RSS feeds if you publish information or news in the way they like.
SlideShare: Make PPTs(PowerPoint Presentations) and submit it to slideshare..
Video Submissions: One of the seo step is video submission which is widely considered as a great captain for the success for generate traffic for a website or when dealing with website advertisement. Placing a videos in several distribution channels like you tube, veoh etc you add the video community traffic to the existing ones.