Search Engine has become the most considerable means for people to get the required information or services. Hence they have become so prominent in online business marketing. It is the main way of bringing your website to the potential clients.
When users search typing some relevant words, the search engines will move through millions of pages and bring the most related results. The results that came first have been ranked higher and hence are in top results. Normally with in the top 2-3 sites user can find the required information. Hence there is a lot of importance for your website rank higher in search engines.
Research has been telling that the click through rate for the first result in organic search is about 45% and for the second result is 15% and for the third one is about 10%. 90% of people found the required service or information in the first page and there is very less navigation to the second page results of search engines. The studies have been telling the importance of ranking a website higher in search engines.
Nearly 90% of traffic to a website would be from search engines. The high ranked websites receive valuable traffic as the visitors are intentionally visited your website for specific service that you provide. Google is the most popular one with highest market share and continues to do so in the near future especially with millions of people use Google for so many reasons and have set this as default homepage. Hence the top ranked websites for specific keywords can get about 85% of traffic from search engines.
All search engines employ a ranking algorithm and follow unique strategies to rank a website. For a website to rank high there are some main important factors to be considered. Unique content with keywords placed equally without stuffing heavily will get a website index quickly. Build high quality relevant links and avoid link farms. Have strong titles and descriptions for your website. Following ethical practices to rank higher will give long lasting results increase in Rankings, Traffic, Conversions and Return on Investment.
The measure of SEO is the traffic to a website. Also analyze the traffic for different keywords and do not ignore even the long tail keywords. The conversions measure the quality of traffic. Major search engines draw distinct visitors to a website. If you have highest traffic that just visits your website and leaves without purchasing, then it would be of no use. The SEO campaign will only be successful when you get higher conversions and Return on Investment. Hence ranking is the main criteria to drive traffic and thus increase the sales for your website.
Perform website analysis, competitor analysis, keyword analysis and come up with the required strategies that can make your website rank higher. Mostly outsourcing the optimization of your website to the best SEO Company will get you long-lasting results as the professionals follow ethical strategies. This can make you to stop thinking about traffic and other SEO stuff and helps you to concentrate on your business alone.