All Search engine optimization workers are used to being on their toes, in the knowledge that things may change quite suddenly in terms of how you should do your job. It is crucially important to be on the ball with new information in order to keep up with the pack. Now that we are a month or two into the calendar year, we are starting to see a few patterns and it has to be said that there aren't many surprises. One noticeable thing is the fact that page rank is continuing to lose value as a way to gauge the grade of a webpage. Naturally most Search engine optimization staff were aware of this situation last year, but it is becoming more of an issue now. Naturally, understanding this issue is the easy part. The really hard thing to do is to persuade your client that another web page with worse page rank is going to be better for their site. The relevance of the site is the most critical thing when it comes to gaining links, but the hard thing is explaining this to clients!
It is likely that the largest change to your work this year is going to be explaining the changes in Seo to your clients. You have to be sure that you know what your client wants from you, and that they know exactly what you are going to do for them. If you don't spell out what you are doing, it is hard for your clients to know how your work will help their business. To help you client out, you should fully explain what page rank is, and explain why you don't need to give it as much thought as might have been the case a few years ago. This might be a tough conversation to have, but it will be the best thing for both you and your client when you come to show them sites which don't have good page rank which you think are relevant and useful.
You will find that once your client understands your work a bit more they will be in control of the forward motion of their business which will put them at ease. the one thing to remember in 2011 is to maintain transparency at all times. this is just as important in relation to the search engines as it is for your customers. There are three things that you have to remember this year. The first is to do the best for you client, the second is to educate your clients in the world of search optimisation, and the third is selling them your ideas based on what they now know about the industry.