From a marketing perspective, it’s easy to get overwhelmed with all new ideas and bright shiny objects that pull our attention away from the marketing strategies that matter most. The only ones that actually matter are those that will improve your business, expand your marketing reach, and bring you quicker to your business goals.
Focus on the 2 or 3 that you feel could impact your marketing effort the most and carve out the time to implement them this year.
The following are 5 fresh and fun email marketing ideas for 2012.
1. Location Based Marketing (LBM)
This is all about delivering content to consumers’ mobile devices based on their location. Imagine getting a push message from Starbucks as you walk past one of their stores offering you a free muffin with you coffee.
It can be achieved using a number of technologies including Mobile Phone Tracking, WiFi, and RFID.
2. Improve your irresistible free offer
Perhaps it’s time to replace that outdated “free report” or “eBook” with an even higher value freebie to offer site visitors.
The best freebie out there is likely still the Audio CD. The Audio CD has huge intrinsic value because it’s a physical “thing” and allows you to capture mailing addresses in addition to just email address.
3. Launch a new product or program
There is always something you can launch whether it’s a new product or program. You can also re-launch something you did the past year that performed really well.
Think about what you can do differently this time around to make it even more engaging and worthwhile for your audience. Add more bonuses and juicier incentives to help increase sales.
4. Connect with a new joint venture partner
Establish a partnership with a new strategic alliance or joint venture partner. Find someone that you feel can really pull you and help you in a big way but more importantly, make you that you can do the same for them. Think outside the box when determining who to connect with and try variations on last years strategies.
5. Add video to your marketing
This year is the time to jump onboard with the most powerful and effective way to connect and build trust with visitors to your site by adding video to your online marketing. With advances in technology and video equipment costs plummeting- there really is no excuse to do more video and start reaping the benefits immediately.
Remember that it’s not necessary too implement all of these tips but think of them more as a reference for the 5 best marketing strategies to grow your business with online marketing in 2012.