Sure there’s power in numbers, but in an era where you can read through thousands of endorsements for a particular brand, product or service, how can a consumer discern from what’s reliable and what’s not?
Credibility plays an important role in the realm of Search Engine Optimization. And unfortunately, there a few companies who prefer to work on the premise of quantity versus quality. Too often we find ourselves clicking on a link that has proven it to be useless, badly written or worse yet, complete fluff--something that a trustworthy social media agency can easily help any brand avoid.
In a nutshell, a social media marketing company makes it possible for mom & pop businesses to compete with the bigger, more established corporations. What some fail to realize is that your online presence, defined by a Twitter account, a Facebook page, a Pinterest board, if managed correctly and strategically can go viral and make your brand move.
How?
1. Start by getting yourself online
Facebook, Twitter, Pinterest, Instagram—all relevant social networking sites, and it will pay to get yourself on there. More importantly, get your Google+ page set up. While the network is nothing compared to the behemoth network that Facebook is famous for, it is definitely rising above competition in terms of Google search results. Google+ users and pages show up relatively higher in standard web searches, not necessarily limiting itself to social network related searches.
2. So you already have your social networking accounts—work on building it.
Why bother with printing a hundred flyers when a single tweet, status update, pin or photo can reach a thousand followers? Building your followers online defines the kind of relationships you have with your target audience and it creates a big difference on search results. Whatever you share on these sites, if it’s shareable enough, has the potential to be shared through each single follower you have and their network.
3. Create relevant content and reach out through social media
Make sure you produce content that is needed and relevant to the interests of your target market. This increases the possibility of your message being read which can then translate to a higher bottom-line.
4. Add the relevant social networking site buttons on your site
The whole point of the Internet is convenience; make this work for you by adding a Facebook, Pinterest, Google+, Instagram, Twitter button on your site to make it easier for someone to share your content.
5. Take calculated risks
Most are still very apprehensive about what SEO has to offer. But it evidently has a lot more to offer than what marketers and business-owners are willing to risk. Traditional marketing if complemented with today’s new SEO techniques has proven to be an essential addition to the marketing arsenal. Not only has it proven itself to be a more cost effective marketing tool, results are also more palpable.
