With the overwhelming majority of today's consumers turning to the internet to locate needed products and services, it is no surprise that savvy companies are putting an increasingly large amount of their marketing efforts into online ventures. Companies today realize the importance of having a professional website that represents their core values and brand, integrated advertising campaigns that promote the site and most importantly strong SEO efforts to attract targeted consumers.
Today, SEO services are growing rapidly due to high-demand from companies realizing the importance of being found through the major search engines. SEO companies specialize in optimizing a company's website in order to make it most effective in coming up on searches related to the company's product or services.
Due to the increased demand for SEO services and the increasing number of companies offering these services, SEO companies are now often turning to the services of an SEO Reseller to help sell their service. An SEO Reseller is an individual or firm that specializes in reselling SEO services. Due to the virtually unlimited list of potential clients, an SEO Reseller can make substantial profits from earning commissions on large volumes of SEO services sales. Essentially, the SEO service provider will contract the SEO Reseller to identify, prospect, call on and sell potential clients their services for an agreed-upon percentage of the total sale. This allows SEO companies the ability to maintain a lower overhead by eliminating the need to bring in full-time sales reps, while allowing the SEO Reseller the ability to earn substantial profits with essentially no overhead or investments needed.
Due to the flexible hours and no supervision, this is often viewed as the perfect career for stay-at-home moms, retired professionals, or those looking to make supplemental income. In addition, because nearly every company in existence could benefit from SEO services, the market is large and open for an SEO Reseller, giving them tremendous amounts of potential. Some of these Resellers who have experience in a specific market or industry choose to focus their sales efforts within that scope. For instance, an SEO Reseller who spent most of their prior career working in the floral arrangement business will often times put their efforts towards selling SEO services to florists.
The partnership between an SEO service provider and an SEO Reseller is one that can be mutually beneficial and profitable for both parties. This type of partnership is one that will continue to grow with the market as the industry evolves.