For SEO companies, coming up with unique content today is not a walk in the park. This dilemma also applies to a conversion optimization company as it needs a steady stream of high quality and compelling content in order to rise above the online clutter and actually turn site visitors into actual paying customers.
There’s really no alternative to creating high quality content and often times, resources are scarce. When almost everything that can be said for a specific topic has been done, what else is out there that is original and new?
All SEO companies will admit that good content is always accompanied by extensive research. So, when it seems that your well of content ideas is almost dried up, why not commission a market survey. It will definitely need investing from your end, but the benefits which are outlined below definitely outweigh the cost:
1. Commissioning market surveys will allow you to understand your consumers better and by generating insights, you will be able to create fresh content. Insights are also important to a conversion optimization company to bridge any gap between what your content presents and what they are looking for.
2. The information that you will be able to mine are not derived from previously published data and therefore more unique and more appealing to bloggers and the media.
3. SEO companies will be able to generate enough material for a number of internal and external content such as articles for syndication and blog posts, as well as social media posts, testimonials from actual customers and case studies.
How to Develop Surveys that Would Fuel an Array of Content
In order to get the richest information possible, SEO companies should pay close attention to how they formulate the survey questions.
It’s often that we see web content with statements such as “70% of women aged 25-30 years old agree that…” Questions that gives you insights on what percentage of a specific population or demographic always catches the attention of readers and other online publications as they quantify a rather abstract phenomenon. They are strong statements and for a conversion optimization company, things like this are a good start in leading your prospective customers to your sales funnel.
Further, when formulating your questionnaire, include open ended questions which you can use as sound bites or quotes when formulating your content. If the answer is short enough, SEO companies can also use these as social media posts with the permission from the respondent and the proper attribution.
Lastly, use a survey as an opportunity to generate in-depth content such as case studies and personality features by getting the contact details of the respondents. Make sure that you put a disclaimer that while you may use the information to contact them to discuss the survey further, their contact details are safe and confidential. A conversion optimization company can easily abuse this database to send annoying promotional materials without their consent.
Surveys Catalyze Content
From a simple questionnaire, SEO companies will be more able to produce rich and unique content such as videos, slideshows, webinar, podcasts, press releases – the possibilities are endless. Clearly, when it comes to new content, the best ideas are oftentimes not with you, but with your audience.
