Everyone knows Amazon for their wide array of consumer goods, competitive comparison pricing and global reach. The Internet giant recently revealed that the 2012 holiday season was its most successful yet, with 26.5 million items sold on Cyber Monday alone. This staggering statistic means 306 items were sold every second. While you think you know Amazon and all it has to offer you personally, do you know what it can do for your business?
Imagine taking your small Atlanta business, for instance, and marketing it to the masses through a vehicle like Amazon.com. Sound good? Amazon offers several services to help promote your business and drive traffic to your site. Take a look at how Amazon can be a part of your digital marketing Atlanta strategy in Atlanta.
Market your local business on AmazonLocal
AmazonLocal will market your local business with emails containing offers you want to present to local customers. Amazon capitalizes on its enormous user base to identify potential customers in your area, then sends targeted offer and pays the company for offers claimed. These offers could also be shared on social media, providing even more exposure.
Advertise on Amazon
Amazon Product Ads are ads displayed on different pages of Amazon search results. Your Product Ad is specifically targeted to shoppers actively searching for items similar to your market. These ads will display on search pages, detail pages and elsewhere during the shopping experience, maximizing exposure and driving traffic to your site through clickable advertisements.
US-Mattress, for example, used Amazon Product Ads and reportedly enjoyed a 180% increase in website conversion than other traffic channels. According to Brenda Smith, Director of Web Development for US-Mattress, “In the last year of working with Product Ads, our conversion rate has tripled. Product Ads now accounts for 21% of our total shopping channel revenue…”
Fulfillment by Amazon
With Fulfillment By Amazon, or FBA, you let Amazon.com store, package and ship your inventory from their fulfillment center. Amazon even handles customer service for you, which gives buyers a sense of trust. People will love knowing that their purchase is backed by Amazon.
Benefits of FBA include giving users the ability to qualify for free super saver shipping benefits and Amazon prime. In a 2012 survey, 64% of FBA users reported that their unit sales increased on Amazon.com more than 20% since joining FBA.
Sell on Amazon
You can dramatically increase your market profit by deciding to sell on Amazon. Amazon Marketplace allows you to sell your product under the wildly popular and trusted name of Amazon.com. Quantcast.com estimates that over 90 million people visited Amazon.com in November of 2012.
One Amazon Marketplace user, EasyLunchboxes reported that their sales quadrupled after they began to sell on Amazon.
The ROI of increased exposure, increased traffic and increased conversions on Amazon could be the missing link between your current strategy and meeting next quarter’s target numbers. If you need help developing an Amazon marketing strategy to revolutionize your business, Contact us our digital marketing consultant for expert advice.
Source: http://avaxusa.com/why-amazon-should-be-part-of-your-digital-marketing-strategy-in-atlanta/