Email marketing is an important Internet marketing technique for targeted sales and customer retention, but how do you go about deciding on an email marketing service? MailChimp, Constant Contact and AWeber are the most commonly used and well known email marketing software platforms. They have all been providing their email marketing service for over 10 years and are used by millions of people worldwide. See which one fits your needs based on their advantages and disadvantages.
MailChimp: The Most Affordable and Fun Email Marketing Service
What first sets MailChimp apart from its competitors is that it's free, which may contribute to why this email marketing service has over 1 million users even though it joined the e-newsletter market relatively late in the game in 2001. MailChimp provides what most small businesses need at no cost as long as you have less than 2,000 subscribers. You'll also notice that the MailChimp team brings fun into their work. Not only is the MailChimp logo and mascot a chimp who shares videos with you, but the staff are also down to earth and friendly through their blog and email support. The possible negative consequence of this less corporate image is that some may associate MailChimp with being less professional, but that hasn't taken away from MailChimp's success.
Constant Contact: Professional Email Marketing Software with the Best Support
Constant Contact is a viable paid option for an email marketing service and is famous for its customer service. Not only is phone support known as "personal coaching" at Constant Contact, but the company also provides toll-free phone numbers for the United States, Canada and the UK. For those who are on social platforms, questions through social media are encouraged. Furthermore, Constant Contact provides an abundance of learning resources that includes local classes, live online tours and podcasts. Out of the different platforms of email marketing software covered in this article, Constant Contact provides the most number of e-newsletter templates with over 400 unique designs and best integrates social media with a social sharing feature and social analytics.
AWeber: A More Powerful Email Marketing Service with a High Deliverability Rate
Boasting a deliverability rate of 99%, AWeber guarantees that your email marketing campaigns reach inboxes. The company can ensure such a high rate of delivery because they have built a reputation for not sending spam through a strict anti-spam policy, email campaign authentication, mandatory double opt-in and strong spam filter. This email marketing service also prides itself on various advanced features that the other email marketing software platforms don't provide. For example, AWeber allows you to integrate online shopping carts, build more than one opt-in form and make your e-newsletters accessible on the Internet.
