If you want to have a successful website, you’ll want to employ the following web design tips.
Use a professional web designer.
Web designers are experienced with creating the best possible site for your company. Find money in your budget to hire a professional web designer instead of creating a website yourself. Professional website designers can design a great looking website for your company, and they may also be able to develop the backend for functionality and ease of use.
Stick with the same color scheme.
The colors used on your website should reflect your overall brand. After all, your website is an extension of your company’s image. Make sure the colors of your website reflect the colors of your other branding materials, and use the same colors across each page. Opting for the rainbow look will not resonate well with your audience.
Keep it simple.
Websites that are too busy or lack functionality are often ignored by web users. Having a clean and simple layout and design to your website will entice your users to come back and make it easy for them to find the information they’re looking for.
Use easy navigation.
Years ago, some website designers got fancy with their designs and decided to move navigation or get creative with the navigation titles. While you may think this is a great way to make your website stand out from the crowd, it isn’t liked by your users. Keep your navigation along the top of your website where most users will look for it, and keep the titles of your navigation simple. If your users can easily find the information they want, your users will continue to come back.
Optimise for SEO.
In order to get your site in front of your audience, you need to implement search engine optimization. Make sure your website designer and developer are optimsing your site by adding in useful content that contains keywords, adding titles to your images, tags and headers, and adding useful backlinks throughout your site. The more you can optimize your site, the more likely your website will land in front of your target audience.
Source:
http://www.sonicseo.com/web-design-statistics/