Internet marketing is a lucrative and booming business to get into at this point in time due to the huge potential for earnings from increased online shopping. Many business owners that break into internet marketing often assume that leads will come, regardless of how much time or effort they put into their advertising efforts. However, this is not true, and there are many essential principles that every newbie must understand before getting to work. These are 5 internet marketing principles that every young business owner needs to know before breaking into the field!
Understand that Search is Your Most Valuable Traffic Source
It doesn't matter how much money, effort or time you spend on that banner or advertising campaign. The majority of your traffic will stem from search engines, so this is what you will want to spend the majority of your time researching and optimizing. This doesn't mean you should throw out all efforts other than your search engine and keyword research, but you should definitely make it top priority.
Use a Guide From the Experts to Lead the Way
Many experts in the industry keep blogs to help and throw out tips to others from time to time. For example, the blog at orangesoda.com is jam-packed with tips and hints on everything from optimizing local SEO to crafting and updating your content for new Google updats.
Beware of "Spammy" Marketing Techniques
It's a good idea to use extreme caution with techniques that allow you to cut corners and derive significant traffic with not a lot of effort. These techniques are usually frowned upon by search engines and could potentially hinder your results.
Constantly Update and Adapt Your Content
The web constantly changes and so do standards, so it's a good idea that you continually update and keep your content relevant. For example, if you've got a list of the 10 best pieces of free software on your website from three years ago, update it so that it makes sense for the current state of technology. An article listing the best free software as Firefox, Google Earth, or Notepad++ is outdated and useless information because of how popular these programs have become.
Analytics are a Must
Lastly, always track your progress and efforts with analytics. Never take blind risks without assessing the likelihood of success using metrics and your analytics app. Analytics will help tremendously, and they will even pave the way to success if you use their results wisely.
