Sales representatives play a vital role in the success of your company by enhancing its visibility and credibility, and increasing sales and profits.
As such, you have to make sure that your sales team can deliver a high level of performance on a consistent basis. If your current sales team is not producing satisfactory results, you may wonder if it is a good idea to replace it with a new one.
Before you decide to change your sales team, it is advisable that you spend some time weighing the following pros and cons.
Pros of Changing Your Sales Team
Brings New Life to Your Sales Efforts
If you have been using the same sales team for a long time, there may come a point when it begins to show signs of declining performance.
Refreshing and retraining your sales team can boost its performance, but if the improvement is only temporary, it may make more sense to hire a new sales team. Injecting new blood into your sales department enables you to implement an entirely new sales approach, which can bring positive results.
It is especially necessary to change your sales team from time to time if you are constantly coming up with new products or services that are targeted at different groups of consumers.
Consumer needs and trends are constantly evolving, and you have to make the appropriate changes to your sales team to remain relevant in changing times.
Higher Level of Motivation
New employees are generally more motivated than older employees.
Since they are in a new work environment, the members of your new sales team may feel more excited about going to work, and they will show more eagerness to learn and prove their abilities. As such, you can expect them to have a higher level of motivation.
Cons of Changing Your Sales Team
Causes Disorganization
New sales representatives need time to learn your company's sales practices and techniques, operational functions, and rules and regulations.
While they are familiarizing themselves with the way your company functions, they may make some mistakes that can cause your company to become more disorganized.
Jeopardize Stable Relationship with Customers
Your current sales team may have established a good relationship with some of your customers, and replacing it with a new team can make those customers feel more alienated.
Before you change your sales team, you should consider whether the change will have a positive or negative impact on overall customer relationship.
New Sales Team Needs Training
Another disadvantage of changing your sales team from time to time is that you have to provide training for your new sales representatives.
It may take a substantial amount of time, effort and money to train them to perform their tasks effectively. If you need a large sales team or have a complex sales methodology, training a new sales team can be a significant cost to your company.
Changing sales teams from time to time may work for some companies, but it can be do more harm than good to others.
It is essential that you assess your company's situation and needs properly before you make the decision.