In today’s changing business landscape, business owners have to be creative in their marketing strategies. They can’t simply rely on old marketing methods that may have worked in the past. Instead, they have to use creativity in their marketing strategies in order to build loyalty and establish a strong brand awareness. In the past, placing a newspaper ad in the local paper or sending a press release, may have been enough to inform customers of great sales. In today’s age however, promoting our sales requires a culmination of online and offline marketing strategies. In this article, we will provide you with 5 different marketing tactics to show your customers your sales promotion. Methods that will get prospects and customers to your door so that you can wow them with your incredible product or service offering. Let’s begin.
Get creative – increase value to your sales offer
The first step in promoting a sale is to actually have something worth selling. That is, you must conduct some initial market research to determine what your competitors are offering and then figure out to beat their price. If you can’t beat their price, you can then create a value added service to make your promotion even more appealing. For instance, in 2013, there was a hot need for 5th generation iPods. Most merchants in my area were around the same price, give or take a few dollars but Best Buy did something crazy. They offered a lower price + a free $50.00 ITunes Card as well. As you might imagine, they received record sales for this sales promotion and likely sold more iPods than other competitors simply because they used valued added benefits.
Give them Something to Talk About
Social media is extremely effective way to advertise however; many companies don’t use it to their benefit. In fact, some local “mom and pop stores” don’t use it at all. This is a huge mistake because merchants, who use social media and encourage their customers to participate in it, see a huge surge in profits. Let’s talk about Walmart’s impressive social media strategy. Walmart is the leader in social media because they take the time to analyze data. They engage with customers by sharing corporate news and other important events. They consistently report sales promotions and they encourage others to do the same. In turn, their customers click, tweet, and favorite like crazy and encourage their friends to do the same. By promoting special deals via Facebook, Twitter and other social media channels, they reach a multitude of clients who then share and share and the results are record-breaking profits.
Rock those Cross Promotions
Don’t just think you can promote your sales promotion simply via one method. No, you have to cross promote for maximum effort. For instance, let's say you want to promote window clings, well you can place your sales flyer on your website about your sale, give it to your clients, put ads on your Facebook and Twitter pages and basically use various methods to get the word out about your special deal. Not only does this build trust, it also reaches more prospects and clients than any method would do alone. Plus, most people like to see material seven times before they’ll act on it.
Dare to Be Different - Get Crazy
The craziest sales promotions are the ones that work the best. That’s right. Not only do crazy promotions draw attention to the offer, they are fun for the customer as well. For instance, let’s say you own a toy store. Well, you could hold a sales promotion where you give a free wad of cash to the person who acts out a set character the best. You could have a $500 prize for the person or team who looks and acts most like Dora and Diego or something crazy like that.
Involve influential People
Influential public relations specialists and bloggers are top-notch contenders for spreading the word about sales promotions. So, enlist their help. Send out a press release or offer to give them a prize for promoting your sales promotion. Just make sure that you choose a blogger or PR specialist with an actual and verifiable following and that they are willing to market for you for a good amount of time.
In conclusion, marketing your sales promotion is the best way to get interest. By relying on a multitude of marketing strategies, you’ll be more likely to get the exposure your sales promotion needs to be successful. In addition, don’t be afraid to use social media, get crazy and involve influential people who can also spread the word. In no time at all, you’ll be the talk of the town and your profits will show it!