The expression "marketing is everything" exists for a good reason. And the reason is two-fold. First, marketing is one of the primary ways that you make people aware of the goods and services your business offers. Second, marketing is the way you move beyond your existing clientele and earn new, faithful customers. In recognizing the integral role that marketing plays in helping a business experience continual growth and expansion, it is important that business leaders think critically about marketing strategies they can implement to accomplish this goal. Here are five:
1. Change Your Sign
When you first opened your business and put a sign out near the road or nearby highway, it was probably eye-catching to the individuals who passed by. After a while, however, people will get sick of looking at the same thing. And that is why you should take the time to change your sign periodically. If you are aware of the importance of branding, you’ll note that maintaining the image or general idea associated with your company is important. Nevertheless, you can make subtle yet significant changes to your sign in order to catch and keep the attention of those that pass by.
2. Implement Electronic Barcode Technology
Electronic barcode technology is becoming an increasingly popular marketing strategy for individuals who own small businesses. This is how the technology works: a logo-type graphic (about 1-inch square) is placed on a poster, business card, or some other printed document. Your consumer then uses a phone app to “read” your Tag. When they do this, your online information-such as your website or blog-open up for the customer to peruse.
3. Launch A Creative Direct Mail Campaign
Although the world of social media marketing is one of the newest and most effective ways to get the word out about your products, direct mail is still a great mechanism to accomplish this purpose. But don’t do anything normal or expected! Instead, come up with something unique and clever so your readers will become interested in the products and services you’re offering. One great strategy you can implement is a direct mail postcard advertising your services and upcoming specials. To get an idea of how to implement this strategy, view the dental postcard examples on DentalMarketing.net.
4. Add Share Buttons To Your Website
Share Buttons are a great addition to your website because they are an effective form of free marketing. With Share Buttons, you give your site visitors an opportunity to forward your content-whether it consist of information about new products or an upcoming sale-to everyone within their social networks. All you have to do is place the Share Button widget on your website. Your customers do the rest of the work for you.
5. Combine The Worlds Of Online and Offline Advertising
Many small businesses have already integrated offline advertising into their marketing strategies. Some of the offline advertising techniques you may have implemented could include ads on the radio or in newspapers. By making use of online marketing strategies, you extend the sales pitches you’re making offline and increase your opportunity to gain new clients. You should now take your marketing efforts a step further by including things like your blog url and Twitter handle as a part of your offline advertising. One way to do this is to put the aforementioned information on your business cards. Integrating the worlds of online and offline advertising is beneficial because it can help build your following and increase sales.