Starting a business is not as easy as creating a business plan or raising startup capital. There is so much more that goes into a business, and it takes a lot of effort to establish yourself and get ahead. One of the first things to focus on is branding. This is important because it shows the world who you are so that whenever they hear your name, they're familiar with what you do and what you stand for. The following five tips will help you get your brand established so that you can move ahead in the marketplace.
1- Make Your Name Powerful
The name of your business is incredibly important. For instance, "Joe's Plumbing" doesn't sound quite as catchy as "Impeccable Plumbing." Your company’s name needs to be unique and powerful, as it is often the first impression that any customer will have of your business. Your company’s name will eventually become synonymous with what you do. For instance, "Google" is more than just a name or a noun now. It's a verb as well.
2- Make Your Logo Simple but Aesthetically Pleasing
The best example to keep in mind is Apple’s logo, which is crisp, clean and creative. You don't have to have a professionally designed logo, but it’s worth considering because of the additional brand value that it brings to your business. Whenever people see that Apple logo, they know what it's all about.
When designing your logo, think about what you want to convey to your customers. For instance, if you're a technology company, you’ll want to show that you're modern, sleek and current. Ensure that your logo conveys your company’s values to the world at large.
3- Determine Your Core Values
What does your business believe in? Are you concerned about environmentally friendly causes or are you more focused on providing incredible customer service? Write out a mission statement that isn't generic and then stick to it. Customers should know what you believe in without having to ever look at those core values.
4- Establish a Presence
Gain exposure for your name and logo as much as possible. Become an expert in internet marketing (or hire someone else to do it for you) and don't let up. Get that name in front of as many people as possible as often as you can. Use legitimate SEO tactics like guest posting and quality content writing to establish your brand. Also consider hosting competitions on social media sites where people can win HALO travel bags branded with your company's logo or marketing message.
5- Stay Consistent
Don't keep changing your core messaging or tweaking your logo. This will only confuse customers’ perception of your company’s brand. Consistency will go a long way in establishing your company as a reputable brand, so don't change what makes you unique.