Search engine optimisation (SEO) is one of the most critical components to your business website’s success. There are more than 13.5 billion pages indexed on the web. Businesses that rely on being found through searches face greater challenges each day. To make sure your business appears in the top search results; your SEO must be accurate and ongoing. We have identified the top mistakes you should avoid.
Duplicating Content. Make sure you avoid the blunder of copying content from other websites, because this will have a negative impact on your search rankings.
Selecting the Wrong Keywords. Selecting the right keyword strategy can be difficult, however in most cases small businesses should skip the highly competitive keywords.
Stale Content. In addition to being unique, your content needs to be updated on an ongoing basis to have a positive impact on your search rankings.
Low Budget Backlinks. Like content, high quality backlinks will require more time and resources. However, cheap low quality backlinks may damage your rankings and should be avoided.
Losing in Google Listings. A simple SEO effort that is often overlooked, optimised listings on Google Local and Google Places are critical to getting found in local search results.
If you are searching for ways to improve your SEO services in Brisbane, Cairns and other Australian locations, then byDale can help your organisation realize its search results goals.