On Cyber Monday (December 2), millions of Americans will stampede the internet for their holiday deals and steals. Many e-commerce websites, in turn, will inevitably find themselves ill-equipped for this surge of online traffic and orders. That’s why credit card processing disruptor TOTAL-APPS (featured on “Inc. Magazine’s 5000 List” for 2013) has prepared “Ways to Prep your Website for Cyber Monday.”
1. Get Fresh with Video: Rather than a boring embed, consider spicing up your online video. Treepodia has a cool tool that converts static product images into a 15 –second video clip. Another cutting edge video tool is Vimation, which converts the last frame of a video into a buy page.
2. Ready the call-lines: In this day-in-age, shoppers expect 24 hour customer support. Nobody wants to enter their credit card info into a nebulous black hole. Consider live-support after hours or dynamic chat, a popup window that corresponds to certain customer actions.
3. Stay secure: For credit card and ID validation, try Jumio, which allows a customer to snap a picture of their DL or CC using either a smart phone or a PC webcam. This makes for powerful fraud scrubbing, as it can be used to easily authenticate any transaction before shipping occurs. Or consider Device Fingerprinting, which enables merchants to better authenticate their consumers and spot fraud easily, in real time. Finally, be sure to call-verify orders that exceed $500 if the customer’s shipping and billing do not match!