The grand opening of your business is your chance to get potential customers excited about what you do. When you plan a grand opening, you usually want to bring in special guests and celebrities to help attract a larger crowd. In the end, the goal is to generate as much foot traffic as possible and create a solid foundation for your company. There are some checklist items you need to use to make sure your grand opening goes off without a hitch.
Make Sure Security Is In Place
Companies such as the GKT Group specialize is making sure that your event is secure and those are the kinds of companies you need on your side. Without good security, your event could turn into a disaster. Contact the security firm you have hired no later than two days prior to the event to make sure you will have the protection you need for your business and your clients.
Confirm All Special Guests
The truth is that most people are coming to your grand opening to meet your special guests and celebrities. Once the foot traffic is in your store, that is when you can impress them with your quality and pricing. Two days before the event, contact all of your special guests and celebrities to make sure that they will be at your location on time and ready to meet the public.
Have Marketing Materials Ready
You will want to have grand opening fliers made up that you can give to each customer as they walk through the door. These will be fliers that have the grand opening pricing specials on them and some coupons that can be redeemed at a later time for pricing discounts.
Have In-Store Marketing Materials In Place
Your grand opening should be announced with posters in your windows and manufacturer's marketing displays all around your store. Do not wait until the last minute to realize that all of your in-store promotional items are not in your possession. If you do not have your printed posters and manufacturer materials one week before the event, then you need to get on the phone and make sure that they arrive in time.
Have Giveaways Ready To Go
The manufacturers you represent would be more than happy to give you door prizes and other promotional items that you can give away at your grand opening. You will also want to get your store name on those giveaways as well.
Have Plenty Of Staff On Hand
Your grand opening can turn into a disaster if you do not have enough staff on hand to sell products and keep an eye on the store. Make sure you have enough staff scheduled for the grand opening and then confirm that each staff member will be able to make it to work on time that day.
When you take the time to make your grand opening a success, you will reap the rewards for months to come.
