The key to a successful marketing campaign is to make your business stand out from the competition.
While this can be done in the branding of your company or slogans and themes you use, it can also be accomplished in the ways you market.
Here are some methods that you may never have thought of using for your business.
Hosting Events
Many businesses host grand openings to attract new customers, but what about after you have been in business for some time? You may even have sales or special events around a holiday but that is when everyone else is hosting a similar event.
Instead, why not create an event that is unique to you for promotion? You won't be competing with others, which will bring more attention to your company. Make up your own reason, such as Grand Opening Anniversary or some obscure holiday.
The point is to be the only business in your industry hosting such an event to attract a bigger crowd.
Go Where the People Are
Find out where your potential customers are and make sure your advertising is there.
Do they play sports? Put your logo on water bottles and hand them out for free. If they hang out at the beach, make sure they see your company name on beach items. Give these items away for free and your name will be in their face when they are doing what they enjoy.
You can promote your business by putting your logo on conventional items such as pens and pencils, note pads and magnets. But also consider more non-conventional items that might really get their attention.
For instance, tell them about the 10 benefits of a new commercial floor mat and then offer them a free version with your company name on the front.
With many people involved in mobile technology, tablet and smartphone covers are great places to do your advertising.
Choose fun colors and quirky designs with your logo in a prominent but not obnoxious location and you'll have plenty of people asking for these items.
How to Make This Kind of Advertising Work for You
If you want this type of marketing to work for your company, you need to either choose items that people use every day or items they need when they have a problem that your business can solve.
For example, if your target audience will be searching for information on the internet from their desk, consider items that would be useful on a desk for your marketing placement. If they will need your help from home or in their car, choose items they would use there.
Choosing items that people don't expect or creating a unique and unusual logo can make this kind of advertising successful. In addition, you can often find low-cost methods of utilizing this campaign by working with small, local vendors.
These ways of marketing can be used for businesses of all sizes, especially when they are focusing on local customers.