While establishing a brand through logos, website design and other visual features is not a new online strategy, it's becoming more essential for businesses seeking digital success. According to Social Media Today, the most popular online content is increasingly trending toward visual platforms (graphics, photography, videos), which means digital branding practices must follow the lead and evolve accordingly. Here are some pointers to help you utilize graphics and visual content to develop and promote your digital brand.
Visual Content is Growing in Popularity
Social media has become an accurate litmus test for what online consumers respond to online. According to new research by Ipsos, visual content gets the most response and engagement — 43 percent of social users included in the study said they had shared visual content within the past month, more than any other type of content. Approximately 17 percent of those users had shared a video during the same period of time.
Since social users share content that elicits a strong reaction, these numbers reflect the growing power of visual content in establishing online brands. When businesses integrate the use of logos, videos, graphic illustrations and other visual content to establish their brands and promote their content, they're going to see more engagement from users. A diverse branding approach is still necessary, but the numbers suggest visual content will yield the greatest reaction and engagement and generate more organic promotion.
Graphics Unify Your Digital Properties
The great thing is a logo can be placed on any type of content: social media, whitepapers, videos, direct mail, etc. The purpose of using consistent logos is to offers quick, eye-catching brand visibility while unifying your assets. This is of utmost importance online, where businesses typically manage a variety of digital properties. Developing a professional, eye-catching logo is your first priority and it's wise to enlist the help of a professional design team like LogoGarden.com or other digital agencies specializing in online brand development. Create a logo with these properties online, and then use it across the board to create a unified brand with maximum visibility.
Distinguishing Your Business From Your Competition
The other key element of a successful online brand is distinguishing your business from the rest of your competition. If you manage your graphics design effectively, the individuality of your business should be apparent from the graphics themselves. The main selling point of your business, the thing you do that makes you unique, should be reflected in your logos, website design and every other piece of visual content you produce.
As Raxa Designs notes, consumers visit your website and other content eager to get a first impression and draw conclusions about what your business offers. Don't wait for them to read the body text of your website — if the visual elements don't encourage them, they won't even get that far. Focus on developing dynamic, engaging visual content that instantly reflects your company's value to the consumer. Again, it's wise to enlist the help of a design agency to handle these matters. Otherwise you're just shooting in the dark, and your visual content is likely to miss the target.