Marketing Tennis to Serve Up More Information

If you're a tennis fan, then you've probably noticed that it's easier than ever before to stay on top of all your favorite tennis tournaments.

From Wimbledon and the U.S. Open to the French and Australian Open and every pro circuit tournament in between, the USTA and Grand Slam events really know how to market the game.

Here are just a few ways the world of tennis is serving up matches to fans like you:

 

Game, Set, Match, Facebook

Facebook is bringing tennis and fans together via updates and fan pages.

The United States Tennis Association (USTA), Association of Tennis Professionals (ATP), and each of the four Grand Slam Tournaments have Facebook pages that help keep fans and followers on top of everything tennis has to offer.

Whether you want to find a USTA league near you, read about the latest ATP rankings, or follow what fans have to say about Wimbledon or the French Open, Facebook has it all.

In addition, Facebook is a great place to keep in touch with other fans of the sport, especially during tournament time.

 

Other Social Avenues

Many of tennis's top stars, like Serena Williams, Rafael Nadal, Maria Sharapova, and Novak Djokovic all have Twitter accounts. What this means for tennis fans is getting a first-hand account of the competitors' daily tournament play directly from the players themselves.

Likewise, a growing number of professional tennis players and commentators are turning to Instagram to share pictures from tournaments and other tennis events. With Instagram, you can follow your favorite players and get a courtside perspective on all the action.

 

Tennis Websites

All of the major tennis authorities have their own websites geared toward keeping fans up-to-date and informed on all-things tennis.

For example, if you're looking for a doubles tennis partner, there are websites dedicated to helping you find local tennis leagues, partners, and lessons in your area.

The USTA website is a great way to stay updated on local and national tennis events as well as tips on improving your game.

All four Grand Slam tournaments also have dedicated websites that include player stats, game times, and tournament results. And, to take your love for the game that much further, many ATP professionals also have their own websites complete with daily logs and playing tips.

 

ATP World Tour Tennis Online

Tennis fans like you already know how difficult it is to catch tennis tournaments on television. Major networks only broadcast Grand Slam tournaments and even then, it's usually just the finals.

Luckily, the ATP streams all the major Grand Slams as well as other World Tour Tournaments online.

For a small annual, monthly, or daily fee, you can watch all the tennis action you want in a live streaming format, which is great news for tennis fans the world over.

 

Courtside Apps

Apps are a great marketing tool, which is why they are doing wonders for the world of tennis. Fans can download ATP, USTA, Grand Slam, and all-inclusive apps that report tournament play directly to their smart phones.

Whether you're away from your TV during the Wimbledon finals or you want to stay updated on point-by-point scores, tennis apps like Live Score Tennis will keep you connected to the match. From sets won to the number of double faults a player receives throughout a game, tennis apps are helping to keep fans connected to the sport.

When it comes to following your favorite tennis tournaments and players, there are more ways to stay connected than you might think thanks to various marketing methods going on.