Many companies think that SEO is about using keywords to move their website up in the search results list. However, there are other ways, which are often forgotten, to support your brand. The SEO specialists at SEO Junkies can help improve your search engine optimisation using these methods.
SEO specialists recommend using a variety of methods to help improve your website’s search rankings.
1. Improving Your Site Links - When your website appears in the top spot on the search engines result page it will have six sub links listed under your website title. These sub links will be what the search engine determines as important, such as, Contact Us, Careers, About Us, and Submissions etc. It is important that you look at what these sub links are to ensure these are the links that you want to appear. If you don’t want these sub links to appear you can go to the site links section and demote these unworthy links. They will be removed and the search engine will select new sub links. If you don’t like these you can go back to the site links section until you have the sub links that you want.
2. Use Google+ - This can give your brand greater visibility on Google. Google+ will also show any of your recent posts and news with your website in the knowledge graph.
3. Tag Your Publishers - Place publisher tags across site source code.
4. Manage Your Local Listings - When your website appears on search engines like Google your company’s location is going to be listed. It is very important that you look at this information and make sure it is correct because if it’s not your customers will not be able to find you.
5. Brand Image Alt Tagging - This is a good way to support your brand as when your website appears your logo will appear next to your website. You want to do the same thing with the image search. You don’t want something that is irrelevant to your company or something that doesn’t promote your company as well as it could. Instead, make sure the image search shows pictures of your brand logo. This is a very simple way to promote your brand.
6. Don’t limit the support of your brand to known search engines; many companies only implement their SEO strategy on popular search engines such as Google. However, there are other places that your company will appear, such as the local directory listings. It is important that you look at these listings as well to ensure that the information listed about your brand is correct and it is being promoted well.