They put it right- You can't do well in business unless you disseminate what you have got!
Without reaching out to a larger number of people as much as you could and broadcasting your message out in the world, you can't sell your service or product. That's why brand owners do spread their message or information regarding their latest product range or service in the market. Well, the availability of internet makes it much easier for the marketers to advertise their company's product or service.
Digital marketing is one field which is never consistent with its internet marketing trends; each new phase brings a whole lot of tricky and innovative marketing tactics. Let's see what would be the top five internet marketing trends that will rule the domain of digital world in the year of 2014:-
1. Burgeoning Content Marketing
Regularly creating valuable content and delivering to vast variety of channels is one of the most effective ways by which companies have been establishing authority and developing mutual trust with their customers. Delivering relevant industry information thereby offering audience valuable insights is crucial. This helps any company build rapport with the customers and create a loyal fan following. Social media, articles of business's site, e-newsletters, case studies, videos etc. are main B2B content marketing strategies.
It is not just the lengthy article with in-depth research on business, that are making a hype of content marketing but image centric content that makes this type marketing powerful and effective.
Infographics, which combine images and concise text to elaborate a topic and offer statistical info and research data, is perfect example marketing through visual targeted content.
2. Diversification in Social Media Marketing
Unless previous time, when companies could only implement their marketing campaign through Facebook, LinkedIn and twitter, a new set of social media sites have come up like Pinterest, Google+, Tumbler and Instagram to aid for a much expansive launching of marketing campaign. These sites contain a large array of options that lets marketers create an engaging content in a variety of media forms and build their audience.
3. Mobile-friendly content
Owing to the ever increasing use of smartphones, iPhones and tablets, it has become indispensable for the brands to introduce versatile and flexible business sites that could run on any given platform or device. Creating an alternate mobile version of existing site or choosing to form a responsive web design are the perfect ways to provide a thrilling experience to customers.
4. Re-targeting the Ads
An innovative marketing strategy has just been in use in market which utilizes browser cookies in order to track sites that users visit. After they have left the sites, the products or services that they just viewed appear again in the form of advertisements on different sites which they are browsing. This ad re-targeting works towards increasing overall sale conversions rates.
5. Merging of SEO and Social Signals
It's is undeniable fact, that social signals play an important role in organic search rankings (as of now). It's also an important part of SEO.
As the main purpose of Google and other search engines is to provide the users with the highly relevant and informative content, and so, the number social shares do matter. It is understandable that more the sharing a piece of content will be, the higher its value will be predicted and thus the higher its position will be on search engine pages. Therefore, it's not astonishing to find that the top-ranking search result pages do have a lot of social shares.
This makes the marketers intertwine the social signals and SEO and reap the doubled rewards.
So, as you see there are never enough ways and solutions to advertising and marketing any new range of product range and service, you could adapt any of the above mentioned marketing trends in your business and also keep looking for the new upcoming trend. Why wait for anyone else to be the role model in the digital marketing field; be the first one to innovate and implement a self-developed internet marketing stratagem!