So you have a great product, but you aren’t sure how to sell more of it. It can be challenging trying to come up with a successful business plan for moving your product, and getting it to more people. Ideally, you want to make use of your time and budget into strategies that work, rather than try dozens of different methods with little to no results. Fortunately, there are many proven strategies that can boost your sales without breaking the bank. Here are a few that will help you.
Reposition Your Product
Your product may not be moving because it’s not appealing to consumers, or simply because it doesn’t stand out from other similar products. The best bet here is to reposition your product. For example, instead of positioning a pill as a painkiller, it could be labeled as a quick acting headache reliever. It’s not just a matter of semantics. It’s about uniquely presenting your product and appealing to what consumers really want.
Upsell and Cross-sell
Create different levels of your product at different price points to increase the profit margin of the sale. Make sure that you cross-sell when customers purchase other products. Amazon does this well with their “customers who bought x also bought y.” If you can make it easier to make an upgrade, you’ll increase the rate at which your customers purchase after the initial sale. For example, a one-click shopping option can make all the difference.
Use Video to Aid Your Promotion
If you’re selling a physical product, one of the best ways to boost sales is to create a video. A video is particularly useful if you’re selling a complex product. Even if the product is simple, videos demonstrating how your product looks in real time, and how it can be used can help potential prospects. Although it may be expensive, think of a commercial as an investment and watch as the returns pay out.
Create Multi-Channel Promotions
Don’t rely on one form of promotion. Use multiple channels to really get the word out and gain momentum for your idea. For example, don’t just mention your product on your blog or eCommerce store, share in on social media, buy advertising spots in popular topic-relevant blogs, send out an email blast, and try to recruit affiliates. Try business telecom options for direct links to your customers and get more info on where your actual buyers are located. When you have your hand in a lot of different places you can be sure something will pay off one way or another.
Be a Mad Scientist
Did you know that changing the headline can double or even triple your sales? Did you know small changes to things like your website font, buy button, formatting and graphics can product small lifts in sales? All these little improvements added up over time, and will help you convert more eyeballs into actual sales. That’s why you need to test everything and experiment with various elements on your website, catalog, or direct mail package.
Marketing your product may seem daunting at first, but once you know a few places to begin, selling more won’t be a problem. The key is to keep your mind open to new ideas. Never disregard something that could potentially be the best seller of your stuff.