What is conversation rate optimization? This is when a visitor to your website takes an action that you want them to take.
What kind of action can your visitors perform on your website? That could be signing up for an email newsletter, creating an account with a login and password, making a purchase, calling a telephone, engaging with a live chat, downloading your app, or something else entirely.
Whatever it is you want your visitors to do, this action is what you are going to measure and what you are looking to optimize.
Take a look at the infographic below, prepared by DPFOC (http://www.dpfoc.com/ireland/) and find out more about conversation rate optimization:
