Are You Dialed-in to the Proper Marketing?

For those who call marketing their job, there are many twists and turns along the way.

Some days you feel like you hit the ball out of the park, other days can feel like you struck out on three pitches. Whichever way you feel, what are you doing to always better your marketing approach?

In the event you are a marketer that does not push the envelope at times and/or gives up too easily when a campaign is not delivering the results you want, you could find yourself and/or your company in a hole. Bottom line, don’t be that marketer.

Bring the Effort and Deliver the Results

If your marketing game needs to be dialed-up a little more in 2015 and beyond, keep some of these tips in mind:

1. Approach – For starters, where is your marketing game directed at these days? You really need to key-in on who you’re going after, why you’re going after them, and what the likelihood is of succeeding when all is said and done. Make things easier on yourself and/or the company you own or work for by approaching the right demographics. If you don’t focus-in on those most likely to be swayed by your products or services, your marketing message could fall on a ton of deaf ears;
   
   
2. Likelihood – What is the likelihood that those you are marketing to are likely to buy what you’re selling? The answer to that question greatly hinges upon what you are offering in the first place. For example, maybe you’re marketing satellite TV and asking consumers is Dish TV service right for you? Do some research of the demographics you are targeting to see about what percentage of people may end up buying your service? If the numbers look good, put more time, effort and money into your marketing efforts. If the odds are that you’ll get a smaller amount of positive results in return, temper your marketing, though that does not mean cancel it altogether;
   
   
3. Tools – Once you have the approach and likelihood under control, the last big piece of the pie is providing the tools to be successful. Your marketing approach should include traditional marketing, digital marketing, social media, great content and more. While veteran marketers know that it oftentimes takes the whole package of the aforementioned to complete a sale, newer marketers may not realize that you typically can’t rely on just one aspect of your marketing game to regularly get the job done for you. Put all the tools in play so that you improve the odds of succeeding. Yes, you oftentimes will have to work hard with some consumers to turn them into regular clients, but the payoff can be well worth it.

So, are you dialed-in to a winning marketing strategy or are you still somewhat disconnected?