What are your biggest challenges as a marketer?
Some will say that the biggest task is finding enough of a marketing budget to work with. Meantime, others will tell you that they work for companies who only half-heartedly make an effort to market their products and services (especially when it comes to social media). Still others point out that those they work for are too slow to adapt mobile marketing as part of their marketing strategy.
Whether you fall into one, two or all three of those camps, what are you doing to make your marketing stand out from the competition?
Make Some Noise
In order to make your marketing stand out from all others, keep these tips in mind moving forward:
- Strategy – While you likely put your 2015 marketing plan (kit) together last year, do you truly have a strategy for what you want to do this year? Remember, you’re going to have to do some adjusting on the fly at times, so don’t think that you must stick to your original plan at all times. That said you can’t be freelancing month after month or your clients will feel like you’re just making up stuff as you go along. If one of your top strategies this year is to zero-in on mobile marketing (see more below), then do just that. If part of your strategy is to be a big-time player for once in social media (see more below), then do that too;
- Mobility – If you have been reluctant for whatever the reason may be to use mobile marketing as part of your strategy, time to change that. Mobile marketing is a great opportunity to reach consumers as many of them are primed for shopping. While you can’t be texting them relentlessly, you can target approving consumers during special times of the year for starters. Holidays are a great time to ramp up your mobile campaign, offering special rewards etc. on holiday merchandise. You should also make sure that your mobile pitch is well planned out, including clear content, no downloading or link issues, and easy to find contact information in your message;
- Socialize – Last but certainly not least, how would you rate your current social media efforts? Unfortunately, too many marketers and/or businesses get low grades when it comes to their social media strategy. Some say they can get a true return on investment (ROI) on their social efforts, so they either give it a lukewarm try or abandon it altogether. Others, meantime, end up stretching themselves too thin on social media; thereby failing to fully take advantage of it (you don’t need to be on every social site out there, zero in on a few that are best suited for your brand). If social media was not a big component of your marketing strategy in the past, change that today.
Whether you are marketing your brand to a small audience or thousands and thousands of consumers, make sure you have all the necessary components come together for your best chance at succeeding.