You have a lot of product ready for resale. As a new upstart in the liquidation industry, you need lots of traffic and to be able to move items quickly. From electronic hardware to endless boxes of textiles, that product stockpile is going to earn you a sizable profit. This is to say, if you can market and move the product effectively. The question remaining is what marketing strategies are best to use? Here are the top 8 marketing strategies to help your upstart liquidation resale company.
The Company Website
No upstart business is complete without a highly professional-looking website. Your website is nothing short of your digital business card to clients looking to work with your company. Customers seeking to buy low cost products will also be interested in what your website has to say. When it comes to developing a winning company website for enhancing sales, the goal is to make it as simple to read as possible. Companies that use too much techno-jargon generally market themselves into obscurity. The idea is to grab your site visitors, not confuse them.
Direct Sales Site
One way to help clients move product is to have a team of web developers design an online retail and direct sale site. Making it possible for clients to list products, prices, detailed descriptions and other valuable information for potential customers is a great way to connect the right seller with the right buyer. Giving the seller the ability to provide coupons, easy payment processes and a quick buy button for fast transactions also works to give customers the incentive to buy. With a slick-looking direct sales site that operates smoothly, such a site will market itself to sellers and buyers who appreciate an excellent web experience
The Daily Blog
Aside from a spectacular website, the daily blog is an essential component to generating massive traffic for your business. A daily blog is a place where you can explain what is going on with your upstart and how clients and customers can better do business with your company. It may seem basic, but people prefer being led by the hand to precisely what they are looking for. Regardless of whether you are a tech liquidator partnering with businesses like Directliquidation.com, or a clothing liquidator with key connections with clothing manufacturers, on-demand content is key to helping your company generate the sales it should be producing each and every month. Employing the use of loads of professional photos and images does not hurt your marketing efforts either.
Learning New SEO Techniques
If you want search engines to direct traffic your way, you must learn to play their SEO games effectively. Search engines are always changing how they rank content, a reality which will have a tremendous effect on your business success. Knowing the latest SEO modifications and how to implement them in a quick and efficient manner is also key to staying on top of the SEO factors of your web content. If something with your SEO methodologies is not working, you should start to notice this through your website analytics. Sudden drops in traffic are an indication that something has gone wrong with your SEO efforts. According to Moz.com, SEO is not only important for generating traffic, but to help search engines better understand your website.
Social Bookmarking
If you need to attract quality clients to provide you with products to liquidate for them, then you will want to engage in social bookmarking tactics to up your online visibility. Writing articles and submitting the links to social bookmarking sites helps massive stores of traffic to learn key aspects about how your company does business. It also is a great way to find clients your business needs and wants to work with.
The Press Release
A press release is a great way to reach a more-professional audience. It provides, in a rather newsworthy fashion, key developments with your company. Any time something truly significant is occurring with your company, such as a change in management or working with a new affiliate, this information needs to make its way into a press release. The great thing about press releases, as with social bookmarking, is that these methods of marketing your upstart liquidation resale business are completely free.
Paid Online Advertisements
After exhausting all the free online marketing avenues you can leverage for massive traffic, the next step is to start paying for advertising. Paid advertising is simply the fast track to grabbing clients and customers that will help you obtain and resell product quickly. Plus, with targeted marketing campaigns, you will be paying to reach customers who fit search criteria most relevant to the products you are trying to resale.
Paid Offline Advertisements
Just because a significant portion of the population uses the Internet, this does not mean that offline advertising is dead. In fact, there is a significant portion of the general population that is not all that tech savvy. Many of these people like to do business the old fashioned way. These individuals read newspapers, magazines, and local fliers in search of the latest deals; therefore, if you have large stores of product to liquidate, then it does not hurt to run a few test ads to see if your local market responds well to the products you are attempting to move.
While you are enjoying the thought of running a successful upstart liquidation resale business, there will be a learning curve when it comes to marketing this type of business. You must take the time to learn about how competitors are marketing and reaching others to make sure you are speaking to the right audience when engaged in marketing campaigns. Once you have a grip on who the sellers and buyers truly are in your industry, you will find that marketing will tend to become an easier process to execute.