With the right marketing approach, real estate investors across Canada are improving customer outreach.
By promoting their services to homebuyers and others in the real estate market, investors are having an easier time getting the word out about local properties.
Here are just a few ways real estate investors are finding marketing success:
Canadian Real Estate Market
Compared to other countries, the Canadian real estate market is doing well on a yearly basis. In fact, according to The Canadian Real Estate Association, the average sale prices of homes in the country rose 3.1% during 2014.
However, monthly homes sale averages have taken a dip recently.
Canadian home sales for the month of January 2015 fell 3% nationally. As a result, real estate investors are increasing their marketing efforts.
Mobile Marketing
There's no better way to connect with homebuyers than by reaching them on their mobile devices. This is especially the case when buyers are on the go hunting for their next home.
As a result of mobile marketing popularity, real estate investors are making sure their websites and emails are mobile-friendly.
Mobile-friendly means designing websites that work seamlessly with mobile devices like smartphones and tablets.
This also means making sure homebuyers are able to open all email links and marketing materials through their mobile devices. With responsive mobile marketing, real estate investors can truly reach a massive mobile audience.
Real Estate Blogging
Creating a real estate blog is a great way to keep audiences informed about the market. In addition, when accompanied with a traditional website, blogging can help increase online presence through the posting of valuable content.
As the following article looks at, Jim Decker's blog discusses his real estate experience and his work with Vancouver's JDAK Real Estate Management Company as well as his prior work as an investor. With an accompanying blog, real estate investors like Decker are increasing their outreach by providing valuable information to potential clients.
An effective real estate blog doesn't happen overnight.
In order to increase visibility and create content that people actually want to follow, real estate investors are putting a lot of time in their blogging efforts.
Posting regularly and responding to comments is all part of the blogging game, especially when it's for marketing purposes.
Social Real Estate
More and more real estate investors across Canada are using social media to spread the word about their services. With that said, there's more to social media than Facebook has to offer.
Sure, building a Facebook page and a long list of followers is important, but investors are quickly realizing how effective visual marketing is.
As a result, investors are posting pictures of properties they have to offer not only on their Facebook feeds, but also through their Instgram and Twitter accounts.
Great real estate photos and videos alongside contact information and helpful home buying tips really help investors increase their visibility.
Additionally, real estate investors can also use social media to keep an eye on the competition and hunt for real estate leads - both of which help in the marketing arena.
Real estate investors are using the marketing techniques above to better reach Canadian audiences.