Text messaging is now one of the most preferred communication mediums, and it is widely used by businesses as a marketing tool.
Due to its high open rate, it can help businesses engage and convert customers more effectively. If you are using text messaging to reach out to your target consumers, you need to implement the right strategies in order to get the best results.
Other than writing compelling text messages, you also have to make a point to send your messages at the right time.
Here is a look at how you can send your SMS marketing messages at the most opportune times….
Get it Right from the Start
Good timing is vital to the success of your text message marketing campaign.
If you send text messages to your target consumers at a time when they are busy or sleeping, there is a higher chance that you will not get a response from them.
Appropriately-timed messages, on the other hand, can result in significantly higher response rates.
Sending text messages to consumers at the wrong times can also upset them to the extent that they may decide to opt out from receiving your text messages. This does not only make you lose customers; it can also be detrimental to your company's reputation.
Know When to Send
When you are deciding when you should send your SMS marketing messages, you should take into consideration the daily routines of your target consumers and the times of the day when they are most likely to respond to text messages.
Below are some useful tips that can help you send SMS marketing messages at the right time:
Avoid Rush Hours
Many people will not be able to read or respond to text messages while they are commuting to or from work. As such, you should try to avoid sending messages during rush hours.
According to an article entitled "When is the Best Time to Send a Marketing Text Message", steering clear of the 6 a.m. to 9 a.m. and 5 p.m. to 7 p.m. time frames can help you get the most out of your SMS marketing efforts.
Try Not to Send on Mondays
Unless a certain text message has to be sent on a Monday, it is best that you send it on another day.
Research shows that text messages that are sent on Mondays get the least response, because many people receive overwhelming content via email and mail after weekends.
Be Respectful
It is also important that you do not send messages too early in the morning or too late at night.
Most people should be sleeping or do not want to be bothered at these times.
Keep Local Times in Mind
If you are sending text messages to people who are living in different time zones, make sure you keep their local times in mind.
This is especially important if the messages are time-sensitive.
The times you choose to send your text messages can have a significant impact on the effectiveness of your SMS marketing campaigns.
Follow the tips above to get the best results.