Construction companies all across the country are using various forms of marketing to promote their residential and commercial construction projects.
From social media campaigning to other forms of marketing, the construction industry is putting customer outreach first.
Here are just a few ways construction companies are improving their marketing practices:
Social Media and Construction
More and more construction companies across the country are using social media as a tool to market their practices.
Not only does social media help increase customer outreach, it also gives oftentimes non-active companies a much needed online presence.
Companies are creating Facebook pages and Twitter handles to help promote their brand and spread the word about their current construction jobs.
In addition, many construction companies are using photo sharing sites like Instagram to put their commercial and residential construction projects in the social spotlight.
Websites and Blogging
Just about every facet of the construction industry now uses a website as a primary marketing tool.
Homebuilders and commercial builders use websites to inform potential clients about their practices as well as share portfolios of their past jobs.
Likewise, construction companies are using their sites as digital calling cards to share contact information.
In addition, those in the construction industry are also partnering their websites with informative blogs.
As the following article looks at, whether it's a home inspector creating a blog post titled "New Construction Homes Need Home Inspections, Too" or a general contractor blogging about tips for homeowners, blogs are the perfect companion for construction websites.
Blogging isn't only a great way to share information on the construction process, it also helps companies add valuable content to their websites.
All of this is great for search engine rankings.
On Location Advertising
An age-old marketing technique that is still used in the construction world today is onsite advertising.
Just about every construction company in the country puts their company's name on a billboard in front of the construction site.
Considering construction sites grab a lot of attention, onsite billboards help turn the jobsite into a massive advertisement. Most companies display their name, phone number, and other relevant contact information.
Likewise, many companies are also including QR codes and website addresses on their jobsite billboards.
Web addresses help create local website traffic and QR codes can better inform the community of completion dates and upcoming projects.
Trade Shows
Construction industry trade shows are another way companies are marketing to local communities as well as industry leaders.
Whether it's a home and patio show or a homebuilder's association show, trade shows are an effective way to tap into the local market.
Companies both large and small attend trade shows to market their products and construction services. Face-to-face marketing helps increase customer trust and also allows construction companies to thoroughly answer any questions potential clients may have.
Trade shows are also a great opportunity for construction companies to inform customers about their marketing channels including company websites and social media accounts.
When it comes to the construction industry, companies of all kinds are building on better marketing practices.