Rebranding is a tricky process - some companies manage to hit the nail on the head, while others fall short. Even with a team of talented marketing executives behind you and money to burn, success cannot be guaranteed. In order to stand a chance, it helps to be informed and to be aware of some of the common pitfalls with logo redesigns.
The infographic, put together by a graphic design company in Dublin, Ireland called Clear Designs, provides helpful advice on when a company should consider a logo redesign, outlines the do and don’t of logo redesigns as well as looks at some of the common mistakes that companies have made in the past with redesigning their logos.
