You've started a mobile marketing campaign for your business and you've got a good number of customers and clients who have opted in.
You're doing well sending out the right number of texts and think you're doing it at the right times, but now you've got to get those clients redeeming the promotions you are offering.
It's not doing you much good if your clients aren't acting on the offers, so let's take a look at how you can increase this, thus increasing your sales….
As the following article looks at, here are 4 tips for increasing mobile offer redemptions:
- Send out limited time offers - These are a great call to action, because your customers won't gain anything if they don't act promptly. It's best to use a short time table or else the offer will sit and possible be forgotten about. Do things like weekend specials that you send out on Friday or offers to redeem within 24 hours. These won't get put aside.
- Promote customer engagement - If you promote things like running a contest with your product (for instance, post pics on Instagram with something from your business in it and a specific hashtag - a t-shirt, logo, building ... ) people will make sure they have something of yours, or stop by to take a pic and probably do some buying while there. You can offer a free product or a discount to a random winner.
- Include a specific call to action - Choose your words carefully and let your customers and clients clearly know what the special offer is. If it's a buy one get one half off, make it clear. If the discount expires on a certain date, include that. Remember your number of characters is limited; make them all count. You don't want anyone to attempt to redeem only to have misunderstood what the offer is.
- Take a look at what has worked and what hasn't - If your clients seem to love your quick specials, by all means continue those. If your 20% off by referring a friend doesn't seem to win too many people over, don't use it again. Take the time to go back and review what worked and what didn't. Some things may work with some customer bases but not with others, so you may have to try some different things out now and then, but go back to the ones that have proven success.
You may see raging success right away; you may send out some offers that are complete failures.
Mobile marketing is fairly new, and as long as you are giving it a try, you're ahead of the game.
Remember, be succinct, clear, engaging and check out what works and what doesn't. Toss what doesn't and stick to what does.
You'll see customers redeeming those offers before too long and your sales increasing.