Marketing is an important part of business communications, which is why VoIP companies are heavily marketing their services.
By putting key features in the spotlight, VoIP companies are reaching more businesses than ever before.
With communications marketing in mind, here are a handful of ways VoIP is being marketed in 2015:
Explaining the Technology
With the explosive growth of the VoIP industry in recent years, service providers have to find new and effective ways to market their services to businesses of all kinds.
One way VoIP providers are successfully marketing their services is by explaining the technology directly in their marketing campaigns.
When businesses know how something works and how it benefits them, they're more apt to move forward with an offer.
That's why VoIP providers are skipping the shorthand lingo and confusing acronyms and replacing them with easy-to-follow information on the technology behind VoIP.
Putting Features in the Spotlight
In order to attract more businesses, VoIP providers are putting the features of their calling technology front and center.
The article "3 Facts Your Company Needs to Know About Selling VoIP" mentions the importance of describing the technology's key features such as its scalability.
Along with scalability, VoIP providers are also putting other beneficial features in the spotlight including the use of direct phone numbers, video conferencing, anywhere call routing, call screening, and intuitive auto attendant menus.
Featuring VoIP Mobility
With the importance of mobility in the business world, more and more VoIP providers are featuring mobile calling and call routing as a key component of their technology. Most businesses understand that VoIP calling is more mobile than traditional landline phone service, but they don't really know the extent of this mobility.
As a result, VoIP companies are describing in detail how mobile their services really are.
This includes explaining call routing features that allow desk calls to be automatically forwarded to other locations, including multiple offices and smart phones.
Likewise, VoIP companies are also making sure potential customers know they can use the same office number for all remote calls.
Describing the Ease of Installation
One of the most difficult hurdles VoIP companies have to overcome is convincing businesses to make the switch from their legacy systems to voice over Internet calling. This is because businesses usually have concerns with installation costs and downtime.
In order to ease these concerns, VoIP service providers are describing the ease of the installation process directly in their marketing campaigns.
By mentioning the fact that a VoIP system doesn't require the running of any additional wires and that there's little to no downtime involved as result, more and more businesses are seeing the technology as a viable, affordable option.
Making Comparisons
Finally, in order to help businesses better understand the benefits of voice over Internet calling; VoIP companies are comparing their services with the calling services traditional phone companies provide.
By offering side-by-side comparisons on features and costs, VoIP companies are proving to business customers why their services can't be beat.
When it comes to business communications marketing, VoIP companies are doing all they can to improve customer outreach.