With the revolution of internet and this invention of social media, things of business have been revolutionized to a great extent. Today a consumer is a global consumer, who understands and knows well of how to get his kind of product or service in just one click. The consumer is much aware with internet shopping and is definitely in a great habit to find and shop online. This is the opportunity for the sellers that they present their offers on internet with the most convincing e-marketing methods. As with the habit, the consumer is already half convinced, the need is just to apply the effective e-marketing to capture full consumer perception. How it could be done, now this is what we are discussing here. We are presenting the competitive e-marketing strategies, that could make internet a resource, not just for marketers but also for consumers.
1- Articles Publishing- Strategy
It is a common thought by marketers that consumers are interested to those sites which relate to them in genuine means, relate to their conventional problems. Usually a visitors visit a page to find something of his or her interest, something that could effectively solve his or her problem. For that articles are quite intimating to consumers. If a page is precise in bringing consumer-oriented articles, which means they are giving a solution to a problem, then for obvious reasons, traffic is lifted up on the site as well on its subscriptions. This is how persistent articles publishing is one strategy to evolve consumer perception. It would invite the users on page, who later would have probability to become consumers.
2- Press Releases- Strategy
The driving force for marketers presenting on the World Wide Web index are the press releases. Press releases which restore knowledge of consumers-investors, are effective medium of promoting products and services online. The information regarding products which is missing some how is available to consumers in form of press releases. A press release means a convincing plan to interact and attract users, who have chance of becoming consumers after some time. Hiring a writer for the regular press release publishing would definitely not be a losing idea. A writer who has command and knowledge on the subject of product, would be good means of bringing convincing and attractive press releases. This is the second most effective strategy which the marketers should think and plan for.
3- Social Media Interaction- Strategy
The last but not the least is the “social-media interaction”, which is kind of a weapon, a tool which marketers have today for promotion. Forming an active portal on Twitter and Facebook could make this happen. One should take assistance of the supportive social-media websites like Instagram that not just relate but relate emotionally well to consumers. By posting regularly on these interactive forums, a relationship could be developed with the users who later are thought to be prospective consumers. It is to remember that social-media use is a habit of consumer, so excessive posting could kill the purpose. A sort of delayed tactics has to be played for social-media interaction with consumers. This is the how this last evocative strategy could win and capture the evolved consumer perception.