The baby boomers are hitting the age of not just retirement, but retirement homes.
More and more people are looking for just the right place, and often it's the adult children who are looking to find the best place for their parents. Each place has something different to offer, and each retiree is looking for something special.
One of the best ways retirement communities can help senior citizens find them is through great marketing.
As the article, “The Best Places to Retire!” looks at, there are many options out there, especially given more retirement communities are putting marketing into play to attract new clients.
Digital Marketing Needs Growing
Because adult children of retirees are often doing the searching for the best community for their parents, these communities need to make sure their digital marketing is top-notch.
Often children are doing this remotely or it's simply a time factor to narrow down options. Either way, digital marketing is imperative to retirement communities.
Forbes lists some of the best places to retire in 2015 here, which include Asheville, N.C. and Colorado Springs, Col.
What are retirees looking for that make the best places so special?
It's not just comfy couches and once a week bingo that retirees want. They are looking for real activities of value and want communities that support this.
The best places will offer a variety of things for a variety of people, including:
• Clean, visually appealing, well-kept and updated facilities - No one wants to live somewhere that is in disarray and worn. Bright, cheery, current surroundings are important.
• Clubs and outings – Seniors’ enjoy being active and are looking for involvement. Whether your community offers golf, yoga, wine tasting, bird watching, art outings or photography classes, include a variety of activities and outings for active seniors.
• Value - Retirees like to see value in what they do and value in themselves. These communities can show how they value their residents and that is one of the most important attributes of the best ones.
Digital Marketing Strategies
Among some of the better digital marketing strategies:
• Social Media - Have great social media pages. This is where you can showcase the best parts of the communities, whether the grounds, the activities, the food, the social aspect and the buildings. Visuals are important and here's where you can work it.
• Blogs and E-newsletters - This are excellent sources for anyone wanting information on your retirement community. You can include testimonials from families, schedules of activities, articles on health and nutrition and even tips on finding the right community.
• An excellent website - This will be your visual face of your community. If your site is professional, easy to navigate, full of relevant information and visually appealing, it will spark interest of those looking. Here's also where you can include links to your blogs, newsletters and social media pages.
The decision of a retirement community can be a difficult one.
By making the transition easier for your residents through sound marketing, you are already putting out a warm welcome mat.