When it comes to workplace wellness, not all companies, businesses, and corporations think the same.
As a result, marketers have to use some unique approaches when marketing corporate wellness programs.
Here are just a few ways they're doing exactly that:
Marketing the Drawbacks of Unhealthy Employees
Although describing the benefits of corporate wellness programs is important, it's also helpful to describe the drawbacks of unhealthy employees.
Corporate wellness programs should mention how sick and unhealthy employees can negatively affect any work environment.
Not only do unhealthy employees use more sick days, they also cost companies more money in the health insurance department.
Likewise, when employees are unhealthy, they have less effective immune systems, which increase their chances of contracting colds and the flu.
In addition, when sick employees come to work, colds and illness can spread in the office environment like wildfire.
All of these scenarios are major drawbacks for companies and corporations of all kinds.
Cost Savings
Marketers should also mention the cost benefits associated with workplace wellness programs.
For starters, many corporate insurance providers offer healthcare discounts to companies that have an employee wellness program in place.
Additionally, when employees participate in workplace wellness programs, they become healthier as a result.
This helps reduce the number of sick days employees take, which also reduces the costs associated with paid sick leave.
Relationship Between Health and Productivity
There are many questions that go along with wellness programs.
For example, the article “Do corporate wellness programs actually benefit employees?” asks a question many employers should research. When it comes to the relationship between health and productivity, the answer is a resounding yes.
Employees who eat healthy and exercise are naturally more active.
These increased activity levels lead to increased productivity in the workplace. Sure, this is a direct benefit for the corporate world, but it also benefits employees as well.
Productive employees are more likely to accomplish tasks, projects, and daily responsibilities in a timelier manner.
This type of workplace productivity helps reduce stress, which is a major health benefit.
Health Statistics
Sharing workplace wellness statistics is sometimes enough to get corporations on board with wellness programs. As a result, marketers are putting corporate health costs in the spotlight.
For example, mentioning the fact that unhealthy employees cost corporations and businesses nearly $160 billion a year will encourage any company to adopt a wellness program.
Employee Surveys
For corporations on the fence about implementing a workplace wellness program, turning to the employees themselves can oftentimes be the deciding factor. That's why corporate wellness program marketers should consider using employee health surveys to gauge the interest in wellness programs.
Health surveys that ask employees their health concerns as well as their overall health conditions and physical fitness levels can be eye opening for corporations.
If survey results show that the majority of employees are prone to health issues, it makes wellness programs more viable in the eyes of corporations and businesses of all sizes.
From the cost-savings to the drawbacks of unhealthy employees in the workplace, it's plain to see that marketers are doing all they can to showcase the benefits of corporate wellness programs.