Small businesses are often looking for affordable, time-efficient ways of marketing.
One way that can provide a good deal of benefits is through email campaigns.
By using this method, businesses can reach consumers and share relevant, timely information.
Many people think that email is already a thing of the past, taken over by text and social media.
However, email is still alive and kicking with some advantages over other electronic forms of marketing.
How Are Email Campaigns Effective?
Many companies and researchers have studied the effectiveness of email campaigns; you can see why in “Property Management Marketing: Are Email Campaigns Effective?”
Here are more reasons why it's a smart idea to use this method...
• Email campaigns are effective - As opposed to other forms of electronic marketing, people go back to their emails. For instance, if you send out a text or social media offer, usually it needs to be used right away. Offers via email can be stored and revisited when the customer is ready for them. Yet, they are still timely and relevant;
• Email campaigns are budget friendly - The return on investment is high. It doesn't cost much to send out an email blast, but when your customer acts on it, you're making money;
• Email campaigns are convenient and easy to do - They don't take up much time to send, and the timing is not quite as relevant as other electronic forms of marketing. With a text campaign, you want it to hit your customers at a pretty specific time. Emails can arrive in the middle of the night and still be seen and used. With services geared to this, it's easy to send out an attractive, relevant email with a great offer and information;
• Email campaigns build loyalty and a relationship - When your customer receives an email, it's because they've opted in. They want it. Sometimes, they'll opt out, but until they do, they are there because they want that relationship with you. So you should use it!
What Should the Emails Contain?
Now that you're thinking about incorporating email marketing, what kind of things should you send out?
Here are a few ideas...
• Offers and discounts - Whether it's holiday related or purely customer appreciation, sending out a coupon or special offer now and then is a great way to make customers happy, and keep them coming back;
• New arrivals or new openings - Maybe you just received a shipment of fall sweaters or you're opening a new store. Let your customers know!
• Expert information - Whether it's the latest fashion trend or information on winterizing your home, share your expertise. We spoke of the bond developing through emails; this is part of it.
An email campaign provides a whole facet of ways to reach and keep your customers.
It's a great way to market with big advantages and very little to lose.