Twitter is one of the most popular social media networks out there with an estimated 320 million monthly active users, 120 million of them are unique monthly visitors. It got a boost in May of 2015 when Google was granted complete access to Twitter’s stream of tweets. Called ‘Firehose,’ it effectively increases the conversion rates of people who are otherwise not logged in, or, in other words, making it more likely for people to sign up for a Twitter account.
With these in mind, it only makes sense to take advantage of the site for the growth of your company’s online presence.
Just how might you do it, you ask? Read on to find out!
Optimise Your Profile
The first thing you must do is check to see whether or not your account is already optimised for Google searches.
Handle and Username
When talking about your Twitter handle and username, consistency is the name of the game. It doesn’t mean that they both have to be exactly the same, but rather relate to both your brand and website name. Also, avoid having numbers in your username as Google might mark it as spam.
Bio, Profile Photo and URL
The bio has a maximum of 160 characters, so try to create a short introduction that is catchy and easily memorable. Keep in mind that it’s regularly indexed by Twitter, with any changes possibly affecting your relevancy score. It’s a good idea to put in some relevant hashtags and mentions, improving the chances of your profile being found by more people.
Your profile photo, though it may not be obvious, affects SEO as well. Before uploading, it’s ideal to add keywords to the filename with dashes in between. Also don’t forget to resize the image to 200 x 200 pixels for faster page loading speeds.
The link is the most important call to action in your entire profile. It gives credibility to you and your business. You can opt to shorten the URL, especially if your website address is long, but be sure to choose a branded link shortener to avoid being flagged as spam.
Keywords are Key
When people think of Twitter, the first thing that probably comes to mind are the hashtags, which are essentially keywords. Take advantage of hashtags by basing them on keywords from your website, such as from the metadata, and using them in your tweets. Then, whenever someone searches for that particular hashtag, they’ll find your related tweets, thus increasing your visibility.
Additionally, if you have an upcoming event, you can create related hashtags and have them in your tweets every time you’ll mention the occasion.
In short, if you want to be found easily, always remember to include relevant hashtags in your tweets.
Interact with Your Audience
One sure-fire way of increasing engagement is by encouraging people to retweet your tweets. Having a clear call to action is encouraged; just be sure to keep it under the optimum length of 120 characters, in case people would want to add their own comment.
Make it Visible to Search Engines
Lastly, if you want your Twitter profile to be displayed whenever someone searches for your business, add the code from Google Developers to your website.
Once you get to master the intricacies of the ins and outs of Twitter, you’ll be able to make full use of it when making your voice heard. To know more about taking advantage of Twitter for your business, Sydney SEO consultants at Low Cost SEO Plans can guide you with further details.