Whether you are expanding your existing business or looking to start a new business, it’s an important thing to consider. Should you have an in-house team or outsource your digital marketing needs to an online marketing company? This discussion is not new, but definitely a very important one.
There are certain things one should consider before making the final decision. Here are some of the vital ones:
Analyse budgets – Building an in-house team may sound lucrative and exciting, but don’t forget to analyse budgets first. An organization needs to add in additional budget to form a team obviously because there are so many things involved in the process. Right from hiring process to having additional infrastructure to arranging for their training. Yes, it costs more to build a team than to outsource. However, it might yield you benefits in the long run. But you must consider whether it would be a wise to have additional costs in the very beginning stage?
Training Requirement – Even when you do not hire freshers for the kind of work you want your new team to do, yet you need to arrange for their trainings. So that they can understand your business requirements in a better way and work accordingly to fulfil them. Not just that, you will managers to manage them efficiently and offer them training for the latest changing trends in the digital marketing industry. For obvious reasons, online marketing is an ever changing word where new updates keep coming. You need to ensure that your newly found team is always up to date with the latest. And for this reason, you will need to ensure consistent training program for them.
Experience does count – For the operations like website design services or seo services, experience does count a lot. An experienced team may not be giving the results your business needs. And hence, it creates a very awkward situation where you may be occurring additional overheads by not getting results accordingly.
Repetitive yet less time taking tasks – There are certain processes in digital marketing which are repetitive in nature but is crucial. For example, reporting and making changes in strategies accordingly. Or making changes in websites frequently. While building a team you may hire people who would do the end of link building or say social media marketing, but that’s not all not. You will need a web designer to design your marketing materials, and a developer to make frequent yet small edits to the website. All these three operations will not be much time and will be repetitive in nature. Hiring dedicated professional for all these individual process would be important. But you won’t be able to keep them engaged all the time.
To sum up, it’s better to outsource to online marketing company. Yes, that’s not your core business, so you are not the experts there. You will need to build to the entire team which add a lot to your budgets and administrative overheads. Even after that, this newly find team will need proper training and will get experience with time. It all will be affecting the performance.