Having loads of technology literally in one’s fingertips can be a great feeling. That is, of course, unless that technology is in the hands of an identity theft thief.
When he or she gets ahold of business and/or personal consumer financial data, it is like opening the hen door for the fox.
So, how can online security companies’ best promote their products and services to both business owners and those individuals just looking for home computer security?
Ironically, Internet is Best Promoter
In order for online computer security businesses to spread the word about their safety products and services, it is ironically the Internet where they gain the most traction.
Ways to go about doing this would be:
- Robust marketing campaigns – First and foremost, such companies need to be sure their marketing campaigns are fired up and ready to go. Such marketing efforts must assure business owners and consumers that using a free trial of LifeLock or other such products can greatly lessen the chances of identity theft thieves striking. The more layers of protection which identity theft thieves have to climb their way through, the better for the business owner and/or consumer. Such marketing campaigns should also provide some customer testimonials, allowing real-life success stories to state their cases to those individuals considering buying such a product and/or service;
- Social media directives – Given the fact that social media usage is in essence free, it behooves companies looking to tout their online security systems on Facebook, Twitter, Google+, Instagram, even YouTube. With the millions and millions of daily users on social media, a company would all but derelict in its duties if it did not put social media in play when marketing. That said be sure to use social media with a plan in place, not just random shares and tweets. For instance, you could run a poll on your Facebook fan page regarding how many businesses and/or consumers have been victimized over the years by identity theft thieves (the numbers might surprise you). Another option is to share links to articles on the Internet discussing the problems of identity theft, what is being done about it, and how one can protect their business or their personal data from being compromised. Finally, videos are a great means by which to get the attention of consumers. Face it; while reading information right in front of someone is rather easy to do, some may find it a tad boring. Watching a video, however, can certainly grab the attention of many, especially when it is a subject that has the ability to impact them rather dramatically. Use sites such as YouTube to convey the excellence of your identity theft protection product or service. Keep the video/s short; approximately 30-60 seconds should do the trick. While you may want to produce some longer videos over time, the initial one should be a short advertorial about what you do. Leave it with an ending where consumers and/or business owners in need of your product or service want some more information, hopefully leading to them reaching out to you;
- Mobile marketing – Finally, if you’re a business that has yet to use mobile marketing in any of your product and/or service promotion campaigns, change that moving forward. Given how mobile marketing has exploded in recent years, your brand needs to be a player in it, not a spectator. Without coming across as always after a sale, you should be texting out to those having given you approval to do so, information on how your online security system product and/or service separates you from other companies in the industry.
Today’s tech-driven world has so much to offer so many people.
That said some of those individuals will use technology for their own well-being, including stealing the identity of others, be they business owners or consumers.
It is crucial that online security system companies market themselves as the one anecdote to stopping identity theft thieves, even though 100 percent guarantees may not always work.
As for the business owner or consumer, he or she needs to do all they can to decrease the odds they will be the next I.D. theft victim.