For modern day businesses that use the internet, having search engine optimized press releases, have become very valuable to the enterprises that want to tap into the market of internet users. Having press releases that are optimized with hyperlinks and keywords will result in a couple of advantages. These include, this will increase the traffic to the certain website, since internet users will find it as one of the top ranked sites in the search engine. Your website's traffic will increase drastically, and more people will be interested in what your website is about. It will also majorly improve the ranking of the website in the search engine. It can also ensure better coverage of your website by the media, since the media will be keen to notice the press releases that internet users are seeing frequently. The following are some tactics to make your SEO very friendly:
1. Find the best keywords for the announcement you are about to present.
Using very good keywords for your announcement will ensure that many people will see the press release. These words should be chosen in accordance to the message you are about to deliver. They should be captivating and not complicated; they should be easy enough for an international audience to understand. The terms may also vary depending on terms that have been previously identified.
2. Make sure there is a balanced word ratio.
Having a balanced word ratio between the key word and press release word is very important. Do not have too many key words, as well as many hyperlinks if the press release is short, this will make the press release look unorganized to anyone who goes through it. Having adequate key words and hyperlinks will also assist you in keeping the information that appears on the search engines, brief and an outline of what is in the website.
3. Repeat key words at least thrice in the article.
Select a maximum of three keywords and ensure they are repeated thrice in the release. This will make the intention of your release be very clear and recognizable. This will also internalize the message of your press release to the readers of your website. Mentioning the keyword more than thrice can make the press release seem monotonous. Mentioning three times is a conservative number, to make your point clear and delivered across in a way that seems natural.
4. Be short and concise.
For a press release, you should not write it with much detail. It should briefly and clearly deliver the message you intended, you should keep it between three hundred and five hundred words. Some companies will give you very professional advice on how to go about this exercise. Your press release should captivate the reader and make your target audience understand the message of your press release very conveniently.
5. Include a link to your website.
You should include a link and not a hyperlink to your website. This practice will help your audience to easily access your press release. The http:// part of the URL should not be left out.