Classified websites are among the most common websites available. They rank highest in terms of daily usage from numerous clients. Brands like yelp have traditionally played a great role in listings. However, they are no available everywhere, therefore, it would be a good idea if you could create your own local brand for a classified website.
You can use such a site to create listings for jobs, automobile sales, electronics or any other listing you find necessary for your locality. To get the best results you need a WordPress theme for your classified website. Once you have the classified WordPress theme, you need to know how to promote it using SEO. Here are some techniques to do so:-
Create great content
Ensure you use unique content that is high quality. Use keywords that optimize the theme of your post as well as the overall classifieds site. Use language that is readable and understandable. Focus primarily on the visitors when you use words for the classifieds, do not focus too much on the search engine.
Exchange backlinks
For you WordPress classified sites, ensure that you use relevant sites that relate to your listings from high authority websites. Additionally, you need to link pages between your website; however, use caution and ensure the links are relevant. More importantly, do not exchange links for all the pages in your WordPress Classified themes website.
Choose good names for your image files
Google ranks sites based on images. Both images and text is displayed in the search results page. Therefore, you need to select relevant images for the post you place in your classified sites. Do not use the original file name for the image you upload for your site. For instance, in as it is an image for a restaurant listing, you can use the file name “Meryl’s steep restaurant” as opposed to DSC948.jpg. use the title tag and alt tag for images as they provide for better optimization in search ranking.
Use a sitemap in XML format
Using WordPress, it is a very easy task. You can also use Google XML site maps for this purpose. Google provides a variety of tools used for such tasks; they include, Webmaster Central and Website Optimizer.
The permalinks for your site should be short
Ensure you include the keyword in order to ensure that your permalink is understandable. For instance, instead of using http://yourwebsite.com/page-id?495/ you can use http://yourwebsite.com/merylsteep. Only the first four words in the permalink are important. Therefore, the others will not be important in ranking your site for search engines.
Highlight keywords and informative content
When making classifieds using WordPress, there are key words you use that are important in listing. Additionally, you have content that makes up the imperative information you place on the listing. Use h1 to h6 highlight headings for the listings. It is also imperative that you use strong tags; but do not overdo this.
Link your listings to social networks
By linking your listings to social media, they are more accessible to your intended audience. Ensure you also promote websites and other posts you like in order to get others to promote your classifieds.
Use the following classified WordPress themes
- Classifieds theme
- Classified engine
- ClassiPress
- WordPress Classified Ads
- Listify
You can use these top five themes for your ads. Ensure you get more information for themes to use on http://wpdean.com/best-wordpress-classified-themes/.